Dr. Ray Titus holds a Doctorate in Business Administration from the ACBSP accredited SMC University, Zug, Switzerland. He holds a Master in Business Administration from the International Management Institute, Belgium and a Post Graduate Diploma in Planning & Industrial Entrepreneurship from the Indian Institute of Planning & Management, New Delhi. Ray topped his undergraduate studies in Hotel Management from the Institute of Hotel Management, Kovalam, Trivandrum, and is a certified Six Sigma Green Belt from KPMG.
Ray joined Alliance in 2003 and has since been actively engaged in the areas of teaching, research, training, and consulting. Ray’s entry into academia followed a decade long stint in Industry where he served in Operations, Marketing, and Project roles. As an industry professional, Ray has worked at the Taj Group of Hotels, INI Technologies, Landmark Gulf Group and Cafe Coffee Day.
Ray’s research interests converge on the disciplines of consumer behaviour, marketing strategy, and digital & social media marketing. Ray's business articles and expert comments have featured in the Economic Times, Business Insider, Globe and Mail, Sunday Guardian, Voice of America, Telegraph, Hindu BusinessLine and other leading media publications. He is the author of the Amazon India Top 20 book, ‘Yuva India: Consumption & Lifestyle Choices of a Young India’ published by Random Business, and the co-author of ‘Business Drama: How Shakespearean Insights Help Leaders Manage Volatile Contexts’. Ray’s blog, ‘Buyer Behaviour’ has been listed among the ‘Top 100 academic Blogs every professional investor must read’ by Currency Trading and ‘15 Must Read Indian Blogs about Investing & Business’ by INForum India.
Research Paper Publications
Book Chapter Publications
Research Papers Presented/Published in the Conference Proceedings
Media Publications (Print, Online)
Media Quotes - Print & Online