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Karanam Nagaraja Rao

Dr. Karanam Nagaraja Rao

Adjunct Faculty, Alliance School of Business

Dr. Karanam Nagaraja Rao is a Ph.D. in Management Science from Jawaharlal Nehru Technological University, Hyderabad. He worked for more than two decades in different capacities in LIC of India and also worked as State Operations Manager in charge of Karnataka in Bajaj Allianz Life Insurance Company for four years before joining academics.  He worked for one year (2009-10) as faculty at Entrepreneurship Development Institute (EDI), Ahmedabad and in 2011 joined Alliance University.

As his Post-Graduation is in Political Science, Doctorate from the faculty of Management Science, Profession by Insurance and inquisitiveness in spiritualism, his areas of interest in research and teaching include Constitutional Studies, Insurance and Risk Management, General Management areas such as Entrepreneurship, Ethics, and Spirituality in Management Studies.  He is currently teaching Entrepreneurship and Business Ethics to the MBA students and Indian Constitution to BBM students. Apart from that he is teaching Insurance and Risk Management for Commerce students.

He has to his credit more than 50 articles in national and international journals on topics related to Marketing, Insurance, Entrepreneurship, Ethics and Spirituality in Management.  Some of the journals where his articles are published include the Insurance Regulatory & Development Authority of India (IRDAI) journal, IIM (Bangalore), Drishtikon (a journal of Symbiosis), Asia Pacific Journal of Research in Business Management, Management Journal from Banaras Hindu University, Organiser, Asia Pacific Journal Of Management, ISOL Journal, International Journal of Information Systems Management Research & Development, Electronic Journal of Business Ethics and Organization, University of Jyvaskyla, Finland, Research Journal of Social Science & Management to name a few.  He has attended more than 30 national and international conferences.

He did his Yoga (Instructor Course) from S.Vyasa University, Bangalore in 2015. He completed ‘Advanced Vedanta Course’ from Chinmaya International Foundation in 2012. As a matter of academic interest completed four levels of Sanskrit examinations including ‘Kovida’  from Samskrita Bharathi, Bangalore in 2015.

He is passionate in writing poems in English and Telugu and an avid reader of classical literature. Some of his Telugu articles are published in the Telugu magazines.

Articles Published

  1. Rao, Nagaraja,(2009),“Information distortion – hidden practices at the ground level”, IRDA journal, November, 2009, page no 24.
  2. Rao, Nagaraja, (2010),“Challenges in designing need based products in life insurance for inclusive growth”, Southern Economist, 15th May, page no 21.
  3. Rao, Nagaraja & Rajaram, Yadati, (2010), “Myth or reality- a case with reference to policy holder protection in the rural sector” IRDA journal, July, 2010, page no 34.
  4. Rao, Nagaraja, (2010),“Changing rural customer profile- a case with life insurance”, Southern Economist, 1st August, 2010, page no 41.
  5. Rao, Nagaraja,(2010),“Disaster Management through Insurance” – IRDA Journal, November, 2010.
  6. Rao, Nagaraja, (2011), “Moving beyond Corporate Social Responsibility to Corporate Social Entrepreneurship in Indian Life Insurance Industry”- IRDA journal, Feb, 2011.
  7. Rao, Nagaraja, (2011), “Exploring the Lives of Religious Characters for Management Education”- Published in the journal of ISOL, Vol III
  8. Rao, Nagaraja, Kumar Mukul & Kumari Ruchi, (2011), Drawing from spirituality for better leadership in Organization, Published in the journal of ISOL, Vol III.
  9. Rao, Nagaraja, Kumar Mukul & Kumari Ruchi, (2011), “Reaching Rural Masses through Insupreneurship: A study with reference to life insurance in India” –Published in Asia Pacific Journal of Research in Business Management.
  10. Rao, Nagaraja & Bhaskara Sindhuja, (2011), “Making Management Education Relevant to Business Needs” published in International Journal of Business Management.
  11. Rao,Nagaraja & Dhananjaysingh, 2012, Global Financial Crisis- Positives for India, Banaras Hindu University Journal, Feb, 2012.
  12. Rao, Nagaraja & Gaur, Vidhu, 2012, Vedant and the art of Successful Management, ISOL Research Foundation Journal, April, 2012
  13. Rao, Nagaraja & Bharathi,D, 2012, ‘Integrating Dharma in Education’, Inner Voice of Bharath- July September, 2012, p 15 & 16.
  14. Rao, Nagaraja & Gaur, Vidhu, 2012, “Reflections of Entrepreneurial Culture in Gita” published in South Asian Journal of Marketing & Management Research, vol 2, Issue 7 (ISSN 2249-877X)
  15. Rao, Nagaraja & Vidhu Gaur, “Women & Social Change”, IIM (B), Bangalore Journal, August, 2012
  16. Rao, Nagaraja & Vidhu Gaur, 2012, “Higher Perspectives of Success”, International Journal of Management & Social Sciences, Vol 2, July, 2012
  17. Rao, Nagaraja & Vidhu Gaur, 2012, “Impact of Mass Media Communication in Rural Spectrum”, Southern Economist, Vol 51, November, 2012.
  18. Rao Nagaraja & Venkata Kishta Reddy, 2012, “Green Entrepreneurship”, Asia Pacific Journal Of Management & Entrepreneurship Research, Nov, 2012
  19. Rao, Nagaraja & Vidhu Gaur, 2013, “Do Indian traditions antithetical to Entrepreneurship”, ISOL Journal, 2013
  20. Rao, Nagaraja & Vidhu Gaur, 2013, “Prince of Beggars and Half naked Fakir- Spiritual moorings”, “Researchers’ World- Journal of Arts, Science & Commerce”, April, 2013 (ISSN:2231-4172)
  21. Rao, Nagaraja & Rani, Manjula, 2013, “Legal & Regulatory Regime of CSR in India”, “Spurthi- IMSR Journal of Management Thoughts”, January- June, 2013, ISSN:2249-1201
  22. Rao, Nagaraja, Kumar Mukul and Ruchi Mishra, 2014, “Can we afford to ignore religion in Management education?”, Drishtikon: A Management Journal of Symbiosis, Vol 5, Issue 1st March, 2013- September, 2013, Volume 5, pp1-17.
  23. Rao, Nagaraja & Neha Chabra, June, 2014, “Save the Policy-holder and Save the Insurer”, Insurance Regulatory & Development Authority Journal, June, 2014 (A Government of India Publication)
  24. Rao,Nagaraja & Sukanya Kundu, June, 2014, ”Reasons of Banking Fraud- A case of Indian Public Sector Banks”, International Journal of Information Systems Management Research & Development, ISSN (P): 2250-236X; ISSN (E): 2319-4480, Vol. 4, Issue 1, Jun 2014, 11-24.
  25. Rao, Nagaraja & Kishore, Krishna, November, 2014, ‘Dharmic Education- A Panacea for Social Evils in Emerging Economies’, Electronic Journal of Business Ethics and Organization, University of Jyväskylä , Finland, Vol. 19, No. 2 (2014), University of Jyväskylä , Finland, ISSN 1239-2685,,November,2014,
  26. Rao, Nagaraja & Satya Priya, P, September, 2014, “Life Insurance Penetration in Rural Areas- Indian Perspective”, International Journal of Banking, Risk and Insurance, Volume 2 Issue 2 September 2014,
  27. Aswathi Nair & Rao, Nagaraja, June, 2014, “Leadership Competencies for Organizational Excellence – Lessons from Bhagavad-gita”, Journal Spurthi : IMSR Journal of Management Thoughts Bearing ISSN no : 2249-1201. Volume IV, ISSUE: 1 Janauary-June 2014.
  28. Rao,Nagaraja & Aswathi Nair, 2015, “Information Technology and Rural Reach- A study of Life Insurance in India”, IRDA Journal, February, 2015.
  29. Rao, Nagaraja & Dwivedi, Amit, 2015, ‘Sustainable Rural Development through Entrepreneurship Development Programs’, 11th biennial conference on entrepreneurship, EDI, Ahmedabad, page no 930.
  30. Mishra, Mukul & Rao, Nagaraja, 2015, ‘The Social Context of Entrepreneurship: Indian perspective’, , 11th biennial conference on entrepreneurship, EDI, Ahmedabad, page no 99.
  31. Aswathi Nair & Rao, Nagaraja, 2015, “Role of Insurance Companies in Disaster Management”, April, 2015 issue of IRDA journal.
  32. Neha, Chabra, Vamsi, Nelapati, Rao, Nagaraja, 2015, “An appraisal and forecasting of NPAs in Indian Banking Industry”, Al-Barkaat Journal of Finance and Management”, Jan,2015 to July, 2015, Volume 7, No 1, pp 31-40.
  33. Rao, Nagaraja, 2015, “Indianization of Indian History”, Organizer, Vol 67, NO 3, July 19th 2015
  34. Rao, Nagaraja & Kishore, Krishna, 2015, “Transformational Coaching and Mentoring Approach for Enhancing the Individual Efficiency : The Advaita Way”, The International Journal Research Publications Research Journal of Social Science & Management”, Volume 05, Number 3, July, 2015, page numbers 19 to 25.
  35. Rao, Nagaraja & Nair, Aswathi, 2015, “Need to Revisit Hindu Scriptures”, Organizer, Vol 67, NO 12, September 20th 2015.
  36. Rao, Nagaraja & Sukanya Kundu, “Social Security – a social responsibility of the Insurer”, IRDA Journal, July, 2015.
  37. Rao, Nagaraja & Sukanya Kundu, Nair, Aswathi, “Right to Timely Delivery of Services in Insurance Business”, IRDA Journal, Oct, 2015, Vol XIII, NO 10, page 30 to 32.
  38. Rao, Nagaraja & Neha, Chabra, 2015, “CSR Activities in Insurance Industry”, IRDAI Journal, Vol XIII, NO 11, Nov, issue, page 20 to 23
  39. Rao, Nagaraja & Nair, Aswathi, 2016, “Revitalizing the Concept of Corporate Social Responsibility with Traditional Indian Wisdom”, Drishtikon, A Management Journal Volume 7, Issue 2, March 2016-September 2016, page 66 to 79.
  40. Rao, Nagaraja & Neha, Chabra, Feb, 2016, “Bank Assurance channel is LIC's Achilles heel –Reasons and suggestions for improvement”, Insurance World, Volume 15, Issue 1, pp 48-53.
  41. Rao, Nagaraja & Neha, Chabra, Feb, 2016, “A note on Term Assurance”, Insurance World, Volume 15, Issue 1, pp 34-37.
  42. Rao, Nagaraja, 2016, “Get Cover- Protect Yourself from the Unexpected”, Insurance World, April, 2016 issue, Pages 33,34.
  43. Rao, Nagaraja & CA Sindhuja, Bhaskara, 2016, “Insurable Interest and its Implications”, Insurance World, May, 2016, pages 29-31.
  44. Rao, Nagaraja & CA Sindhuja Bhaskara, 2016, “Insurance Intermediaries – Roles and Responsibilities”, IRDAI Journal, June,2016 pages 4 to 6.
  45. Rao, Nagaraja & Nair, Aswathi, June, 2016, “Mortality & the Law of Large Numbers – From the perspective of Life Insurance”, Insurance World, pages 38, 39 and 40.
  46. Rao, Nagaraja & Mohana Sundaram, K, 2016, “Principle of ‘Uberrima Fides’ (Utmost Good Faith) in life insurance”, Insurance World, July, 2016pages 34, 35 and 36.
  47. Rao, Nagaraja & Sukanya Kundu, Nair, “Why customers sometimes get less than what they have paid while surrendering the policies?”, September, 2016 issue.
  48. Rao, Nagaraja & Nair, Aswathi, 2016, “Who should claim in the absence of nomination?”, Insurance World, October, 2016.
  49. Rao, Nagaraja, 2016, “Is Insupreneurship an answer for successful insurance sales career?”, Insurance World, November, 2016.
  50. Rao, Nagaraja & Rani, Manjula, 2016, “How Insurance Sales are different”, Insurance World, Mumbai, December, 2016, page 35-37.
  51. Rao, Nagaraja & Sindhuja, Bhaskara, 2017, “Nuances of Demonetization for Insurance Industry”, February, 2017, Page 39-40.
  52. Rao, Nagaraja, 2017, ‘Science of Sanskaras’, Organiser dated 15th May, 2017.
  53. Rao, Nagaraja & Nair,Aswathi, “International Yoga Day- India’s Soft Power”, Organiser, 21st June, 2018

Cases Published

  • Rao, Nagaraja & Dwivedi, K. Amit, 2014, “Chaitanya Chemicals- The tough journey with Entrepreneurial Spirit”,European Case Competition House (ECCH), Nov, 2014
  • Rao, Nagaraja, Nair, Aswathi, Mukul, Kumar, 2016, “HR CHALLENGES IN MANAGING PRIMA DONNA”, Case Center, Reference no. 416-0031-1, Version:19-Mar-2016
  • Aswathi, Nair & Rao, Nagaraja, 2017, “Strategic Hiring- A case of Emirates Airlines’ Cabin Crew Recruitment”, Economic Times Cases- GSMC, 16th Februry, 2017
  • Rao, Nagaraja & Kundu, Sukanya, Venugopal,G, “EMERGENCE OF BRAND LIC AS ICON OF INDIAN LIFE INSURANCE MARKET” , European Case Center, 22.03.2018

Books published:

  • An academic text book, “Management Insights from Motivational Slokas”, 2018, ISBN 978-1-5457-1282-5, Educreation Publishers
  • A text book on Insurance, “Principles and Practices of Risk and Insurance”, 2013, Novelty & Co, Bihar, ISBN 978-93-81785-49-2
  • “Rural Management in Post- Reform Era”- 2012, an Edited Book published by Book well publications, New Delhi, (ISBN: 978-93-80574-31-8)
  • “Rural Development in Post- Colonial Era”- 2012, an Edited Book published by Book well publications, New Delhi, (ISBN: 978-93-80574-30-1)
  • “Smiling Sinews”, a book of jokes, published in June, 2016 – both e book and hard copy.
  • Alliance Research Excellence Award for the year 2012-13 given out by the Chancellor of Alliance University