Editorial
It is our privilege to present the second volume, first issue of the Alliance
Journal of Intellectual Property Law (AJIPL). AJIPL is an esteemed publication
from the Alliance Centre for Intellectual Property Rights (ACIPR), Alliance
School of Law, Alliance University, Bengaluru. As a premier open-access,
double-blind, peer-reviewed journal, AJIPL remains committed to publishing
high-quality scholarship in the field of Intellectual Property (IP) Law.
AJIPL serves as an important platform for academicians, scholars, and
professionals to engage in the exchange of ideas, research, and insights on all
aspects of IP and related fields. The journal seeks to promote IP learning, research
and awareness. The journal provides an environment for academicians and
practitioners for publishing their research interest. With this objective it bridges
the gap between legal theory and its practical application in diverse sectors such
as technology, business, and public policy.
This edition brings together original research that explores the existing
dynamic and interdisciplinary nature of IP Laws. With contributions from across
the globe, AJIPL continues to elevate discussions on the intersection of law,
creativity, and technology.
The editorial board, composed of distinguished academicians and
professionals in the domain, ensures that each contribution is thoroughly reviewed,
while maintaining the highest standards of academic integrity and quality. The
double-blind peer-review process upholds transparency and fairness, providing a
constructive and unbiased environment for scholarly exchange.
In continuance towards contributing to the global discourse of IP Laws, the
Board extends its heartfelt thanks to the Chancellor, Vice-Chancellor, and the
members of the Editorial Advisory Board for their unwavering support. We also
extend our sincere gratitude to the dedicated peer-review panel, whose invaluable
assistance ensures the quality of the journal.
A special thanks goes out to the authors whose research has added immense
value to the field and the Journal. We also appreciate the members of the Editorial
Board for their expertise, guidance, and insightful contributions that have been
pivotal in shaping this edition.
We would extend our cordial invitation to the scholars, practitioners, and
academicians towards contributing to this journal. We look forward to fostering
deeper collaborations and celebrating academic achievements in the editions to
come.
Editor-In-Chief
Dean, Alliance School of Law
Associate Dean (Academic Affairs), Alliance University
Contents

Editorial Board Members
- Patron-in-Chief
- Mr. Abhay G. Chebbi
Pro-Chancellor
Alliance University, Bengaluru
- Patron
- Prof. (Dr.) B Priestly Shan
Vice-Chancellor
Alliance University, Bengaluru
- Editor-in-Chief
- Dr. V. Shyam Kishore
Dean, Alliance School of Law
Associate Dean (Academic Affairs), Alliance University
Editors
- Dr. Upankar Chutia
Associate Professor
Alliance School of Law, Alliance University
Bengaluru
- Dr. Sayantani Dutta
Assistant Professor
Alliance School of Law, Alliance University
Bengaluru
- Mr. S Chakravarthy Naik
Assistant Professor
Alliance School of Law, Alliance University
Bengaluru
- Ms. Ancy P Anto
Assistant Professor
Alliance School of Law, Alliance University
Bengaluru
Advisory Board
- Prof. (Dr.) Dilip Ukey
Vice-Chancellor
Maharashtra National Law University (MNLU) Mumbai
- Prof. (Dr.) Tarun Arora
Dean, School of Legal Studies
Central University of Punjab, Bathinda
- Dr. Sheetal Vhora
Managing Partner and Founder
Vhora and Vhora Law Firm, Gurgaon, Haryana
- Mr. Bharadwaj Jaishankar
Partner, Indus Law
Bengaluru
- Ms. Bindu Sharma
Founder & CEO
Origin IP Solutions LLP
Bengaluru
Contact Us
The Editor-in-Chief
Alliance Journal of Intellectual Property Law (AJIPL)
Alliance School of Law, Alliance University
Central Campus, Chikkahagade Cross
Chandapura - Anekal Main Road, Anekal
Bengaluru - 562106, Karnataka, India