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Programmes
Master of Business Administration - International Marketing and Brand Management
(In Partnership with ESG – Europe’s Leading B-School)
Overview
International Marketing and Branding Management helps bring the business to global stage and reaching to customers where brand has not yet reached. It is a unique combination of growth, cultural exploration and global impact.
MBA in International Marketing & Branding programme includes understanding of different markets, competitors, product portfolio and consumer behaviours across different geographies. The programme instils the theory, concepts, and skills required to understand a marketplace and build a strong brand identity there.
MBA ESG’s International Marketing & Branding programme is designed by dedicated industry experts who delve deep into international marketing research, product marketing, international marketplace segmentation, etc.
Duration
Two Years (Full-time)
Commence of the course
Course Duration
Mode of Study
Eligibility
Bachelor’s degree with a minimum of 50% marks aggregate.
A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.
Key Features
French pedagogy: French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.
Industry Experts as Faculty: Up to 20% of the courses is taught by French Faculty as part of sectoral immersion. In addition, there are Master Classes and Guest Lectures conducted by Industry CXOs.
Global Immersion Program: A two-week global immersion program in Europe.
Dual Credential Degree Program: MBA Degree from Alliance University and a completion certificate from MBA ESG Paris.
Learning by Doing: A unique teaching methodology which involves students to conceptualize, curate & execute projects in partnership with Industry.
Industry Collaboration: Summer Internships – Mandatory (6-8 weeks) & Industry Projects as part of curriculum
Alumni Network: Over 32,000+ graduates globally who are spread across continents and industries.
ESG Edge
Programme Structure
Career Opportunities
Some of the career opportunities post doing MBA in International Marketing and Brand Management in India are :
- International Product Manager
- Brand Designer/Manager
- International Marketing Manager
- Market Research Analyst
- Business Development Manager
- Social Media Manager
- Corporate Communication Manager
- International Brand Coordinator
- International Marketing Analyst
- Global Brand Manager
Contact for Admissions
Alliance University City Campus 2
36th Main Road, BTM 1st Stage, Bengaluru, Karnataka 560068
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Call Us+91 98860 02500, +91 99002 29974
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Email Usmba@alliance.edu.in
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