The Executive Post Graduate Diploma in Management (PGDM) in Product Management is a specialized programme designed to equip professionals with the knowledge and skills necessary to manage products effectively throughout their life cycle. The programme's objectives include:

• Providing a comprehensive understanding of product management concepts, including market analysis, product development, pricing strategies, and product launch.
• Developing skills in strategic thinking, innovation, and leadership that are essential for successful product management.
• Equipping students with tools and techniques for market research, product design, and product testing.
• Providing insights into the latest technologies, trends, and best practices in product management.
• Enhancing communication skills, enabling professionals to collaborate with cross-functional teams, and effectively communicate product strategy, goals, and plans.

PROGRAMME OUTCOMES

The Executive PGDM in Product Management programme is designed to provide professionals with a range of outcomes that can enhance their career prospects and contribute to their organization's success. Some of the key programme outcomes include:

• Knowledge and understanding of product management: Graduates will have a comprehensive understanding of the principles, theories, and practices of product management. They will be able to apply this knowledge to real-world business scenarios and create effective product strategies.
• Strategic thinking and innovation: Graduates will be able to think strategically and identify innovative solutions to complex business problems. They will be able to develop and implement product plans that align with organizational goals.
• Leadership and communication: Graduates will have enhanced leadership and communication skills, which are essential for effective product management. They will be able to collaborate with cross-functional teams, communicate product goals and plans, and motivate others to achieve product success.
• Market research and customer insight: Graduates will be equipped with the skills to conduct market research, analyze customer needs and preferences, and develop products that meet those needs. They will be able to identify new market opportunities and create products that resonate with customers.
• Technical skills: Graduates will have a working knowledge of technical skills required in product management, including product design, product development, and product testing.

What you’ll learn

• Product Management Tools - JIRA, Aha!, Trello, and Asana.
• Customer Relationship Management (CRM) Software - Salesforce and Hubspot 3. Market Research Tools - SurveyMonkey and Qualtrics
• Data Analysis and Visualization Tools - Tableau, Power BI, and Google Analytics
• Prototyping and Design Tools - Sketch, Figma, and Adobe Creative Suite