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Programmes

Bachelor of Design (B.Des.) - Visual Communication Design

Overview

Visual Communication Design is a diverse discipline, that is primarily focussed on meaning-making though visuals, both static and dynamic in the context of a brand, a story or a product and its audiences. The programme is practice-led and process-driven, while also grounding students in design theory relevant to both educational and commercial contexts. Its wide ambit covers fields such as research, print media, photography, video production, game design, digital design, new media, exhibition, and experience design.

It aims to prepare students in an experiential learning environment, fostering cultural awareness, critical thinking, experimentation, and the ability to think differently. Students engage with design courses like visual ethnography, brand understanding, typography, and social communication. The programme offers rigorous methods for integrating visual and textual research, exploring the designer’s role in society and questions of personal and social responsibility.

Duration

Four Years / Eight Semesters

Commence of the course

Course Duration

Mode of Study

Eligibility

10+2 from recognized Board / Council with minimum 50% marks.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.

Key Features

Cultivate a deep understanding of visual narratives, content creation and digital processes.

Foster critical thinking, problem-solving, and analytical skills to tackle complex design challenges.

Gain a high degree of proficiency in visual design principles to create visually appealing and effective communication materials.

Train students to consider accessibility, inclusivity, and ethical design principles in their design process and solutions.

Encourage exploration of emerging technologies and media to develop innovative and future forward solutions.

Develop an understanding of the business and professional aspects of communication design.

Programme Structure

First Semester:
  • Design Drawing - 1 (Freehand)
  • Geometric Construction (2D & 3D)
  • Elements & Principles of Design
  • Material Studies
  • History of Design
  • Creative Writing
  • Language – Elective – 1
Second Semester:
  • Computer Aided Design
  • Design Drawing – 2 (Technical)
  • Space Form & Structure
  • Design Process
  • Society Environment & Design
  • Craft of Writing
  • GLA – Elective – 2
  • Language – Elective – 2
Semester Domain Subject Title
Semester I School Core Fundamentals of Animation design
Fundamentals of Communication design
Fundamentals of Fashion Design
Fundamentals of Interaction Design
Fundamentals of Interior Design
Fundamentals of Product Design
Academic Edge Language and Communication 1
Language and Communication 2
Digital Fluency 1
Societal Orientation 1
Life Skills 1
Semester II School Core Animation design Methods and Process
Communication Design Methods and Process
Fashion Design Methods and Process
Interaction Methods and process
Product Design Methods and process
Academic Edge Language and Communication 3
Language and Communication 4
Data Skills 1
Societal Orientation 2
Life Skills 2
Third Semester:
  • Visualisation 1 (Graphic Composition & Layouts / Color – Basics and Color Palettes)
  • Basics of Printmaking
  • Design Project 1 - Print Media
  • Typography & Calligraphy
  • Basics of Photography
  • History of Communication Design
  • Illustration Practices
  • Environmental Studies
  • Digital Fluency - adobe AI, PSD, InD
Fourth Semester:
  • Psycology of Communicaiton
  • Research Methods
  • Digital Tools - Premier / After Effects / Audition
  • Moving Images
  • Creative Storytelling
  • Design Project 1 - Social Media Marketing (Personality)
  • Portfolio Methods
  • Indian Constitution
  • Physical Education
Semester Domain Subject Title
Semester III Discipline Core Visualisation (Graphic Composition & Layouts)
Basics of Printmaking
 Typography & Calligraphy
History of Communication Design
Illustration Practices
Design Project - 1 (Print Media)
Minor 1
Minor 2
Academic Edge Language and Communication 5
Digital Fluency 2
Data Skills 2
Societal Orientation 3
Life Skills 3
Semester IV Discipline Core Psychology of Communication
Digital Tools – Premier / After Effects / Audition
Moving Images
Creative Storytelling
 Design Project 1 - Social Media Marketing
 Portfolio Methods
Minor 3
Minor 4
Academic Edge Language and Communication 6
Digital Fluency 3
Data Skills 3
Societal Orientation 4
Life Skills 4
Fifth Semester:
  • Vernacular Communication
  • Information Design (Info-graphics  & Way finding Systems)
  • Semiotics & Semantics
  • Corporate Identity Design
  • VFX & Motion Graphics
  • Design Project 3 - Brand Design
  • Personality Development
Sixth Semester:
  • Design for UX/UI
  • Design Futures
  • Design Project 4 - Interaction Design
  • Visualisation for Extended Realities
  • Design for Emerging Tech (IoT, AI & ML, Blockchain)
  • Experience Design (Interactive, Sensory & Emotional)
Semester Domain Subject Title
Semester V Discipline Core Vernacular Communication 
Information Design (Infographics & Way of finding Systems)
Semiotics & Semantics
Corporate Identity Design
VFX & Motion Graphics
Design Project Brand Design
Minor 5
Minor 6
Learning Beyond Classroom LBCR 1
Semester VI Discipline Core / Discipline Optional Design for Ux /U
Design Futures
Experience Design (interactive, sensory & emotional)
Visualisation for extended realities
Design for Emerging Tech (IoT, AI & ML, blockchain)
Design Project 4 - Interaction Design
Minor 7
Minor 8
Learning Beyond Classroom LBCR 2
Seventh Semester:
  • Systems Design
  • Sevice Design
  • Packaging design
  • Design ENTERPRISE (Business Dev, Digital Branding, Socail Media Marketing)
  • Design Project 5 - Game Design
  • Summer Internship (8 wks)
Eighth Semester
  • Graduation Research Project
Semester Domain Subject Title
Semester V Discipline Core Vernacular Communication 
Information Design (Infographics & Way of finding Systems)
Semiotics & Semantics
Corporate Identity Design
VFX & Motion Graphics
Design Project Brand Design
Minor 5
Minor 6
Learning Beyond Classroom LBCR 1
Semester VI Discipline Core / Discipline Optional Design for Ux /U
Design Futures
Experience Design (interactive, sensory & emotional)
Visualisation for extended realities
Design for Emerging Tech (IoT, AI & ML, blockchain)
Design Project 4 - Interaction Design
Minor 7
Minor 8
Learning Beyond Classroom LBCR 2
Elective Subjects
Creative Writing
Academic Writing
Architecture Drawing
Website and App Design
Documentary Based Practice (Image/ Video)
Language and Communication Digital Fluency Data Skills Societal Orientation Life Skills LBCR
French / Spanish / German Information Literacy & Online Search Strategies Understanding & Visualizing Data using MS Excel Individual and Society Stress Prevention and Psychological First Aid Pottery
Communicative English Podcast Storytelling Mathematics in Nature (Modelling and pattern) Eastern and Western Societies Hope, Optimism and Resilience Music
Hindi Introduction to Video-Production Sequences & Series Human, Society, and Environment Decoding Success Painting
Introduction to Academic Writing Data Privacy and Technology Making sense of data Equity, Diversity and social inclusion Critical Thinking Co-curricular activities
Public Speaking as Community Advocacy   Fundamentals of data analytics Youth Culture Personal finance Sports (Indoor / Outdoor)
Language Education for Intercultural Citizenship   Data Privacy and Technology Gender and Society Legal Awareness Extension Activities
Non-Verbal Communication     Advocacy, Social Justice and Change Essential Life Skills  
Collaboration     Digital Sociology    
Vyavaharika Kannada - 1 (For Students without Kannada Background)          
Vyavaharika Kannada - 2 (For Students without Kannada Background)          
Animation and Film Design Fashion Design Interaction Design Product Design Interior Design
Art for Animation Fabric Studies Fundamentals HCI Product Visualization - I Working Drawing
Drawing for Animation Fashion Thinking and Design Process Interaction Design - I Product Ergonomics & Semiotics Details and Construction
Scriptwriting and Storytelling Basics of Pattern Design Ergonomics & Semiotics Material & Processes - 1 (organic - wood, metal) Interior Design - Small Spaces (life sight)
Basic Graphic Design Advanced CAD - Photoshop Design Project 1 - Web Interface Product Prototyping Interior Services - I  (Lighting and Ventilation)
Storyboarding and Visualization Fashion Illustration - I Visualization for digital interfaces Design Project 1 (Simple Product CAD in interiors - I
Performing Art for Animation Fabric Ornamentation -1 Portfolio Process Product Photography Interior Services - II (HVAC, Plumbing)
Technology for Animation Film Fashion Illustration - II Psychology of UX Design Product Visualization - I CAD in interiors - II
Character Design and Development Clothing design - I (Draping) Interaction Design - II Material & Processes - 2 (inorganic - plastics etc.) Textiles and Crafts In Interiors
Illustration & Rendering Techniques Advanced CAD - Illustrator Information Architecture Advanced CAD and 3D Modeling Interior Design - Residence
Semiotics & Semantics Fashion Trend Forecast Creative Coding (Programming in C++, HTML, Java) Design Project 2 - SDG Model making
Stop motion Animation Fashion Accessories design Design Project 1 - Mobile SDG and Design Furniture Design
Computer Aided Animation Fashion Styling Portfolio Process Portfolio Process Interior Design -  Commercial
Film Appreciation and Criticism Portfolio development Digital Tools - 2 (Blasamiq)(Adobe XD) (Figma) Advanced Manufacturing  (large scale Interior Services - III (Accoustics)
Production & Postproduction Process Fashion Marketing and Merchandising Interactive Storytelling Design Enterprise (business plan) Construction Management (Estimation and costing
Design for Immersive Media Design Project 3 - Digital Inclusion Design Project 3 - (Complex Product) Sustainability in Interiors
  Digital Ethics & Cyber Security AR & VR Production Entrepreneurship and Professional Practices
  Experience Design (interactive, sensory & emotional) Game Design
  Design Project 4 (Phygital) Design Project 4 (Phygital)

Careeer Opportunities

  • Communication Designer
  • Design Manager
  • Type Designer
  • Interaction Designer
  • Design Researcher Design
  • Consultant Graphic Designer
  • Design Entrepreneur
  • Packaging Designer
  • Brand Designer

Faculty Speak

Foundation of Communication | Alliance School of Design
Communication Design Rahul Bhattacharya
Explore Communication Design with Prof. Mona Bagla | Alliance School of Design

Open House

Alliance School of Design | Open House

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