Bachelor of Design (B.Des.) - Product Design

Overview

Shape the future of product design by exploring the intersection of creativity, technology, and usability. Our four-year undergraduate Product Design programme equips you with the skills to excel in this dynamic field, offering a transdisciplinary approach that integrates knowledge and methods from multiple disciplines. Students build a strong foundation in both conceptual and technical aspects of design, covering core subjects such as Design Thinking, Ergonomics, Material Science, Systems Thinking, Manufacturing Processes, Prototyping, User Experience, Phygital Design, and Sustainability.

Additionally, students master Computer-Aided Design (CAD), sketching, and model-making to bring their ideas to life. Courses in Marketing, Branding, and Business Strategy ensure a deep understanding of the commercial side of product design. This holistic approach enables the creation of innovative solutions that consider broader social, cultural, and environmental contexts, with applications in industries like healthcare, transportation, F&B, packaging, and retail, where design, technology, and user experience are paramount.

Duration

Four Years / Eight Semesters