Bachelor of Business Administration (Honours) - BBA (Hons.) in E-Commerce and Digital Marketing

Real-Time Practical Exposure: The curriculum emphasizes hands-on learning through live projects, case studies, and internships, providing students with practical insights into the digital marketing and e-commerce industries.

Entrepreneurship Development: Tailored modules focus on nurturing entrepreneurial skills and empowering students to build, launch, and scale their own digital ventures successfully.

Industry-Relevant Tools and Techniques: The program includes training on cutting-edge tools like Google Ads, Facebook Business Manager, Shopify, and advanced analytics platforms, preparing students for real-world challenges.

Comprehensive Digital Knowledge: Covers all aspects of digital marketing, from social media strategies to SEO, content marketing, affiliate marketing, and pay-per-click (PPC) advertising.

E-Commerce Business Mastery: Focuses on understanding e-commerce platforms, product sourcing, inventory management, and customer retention strategies for a booming online business.

Global Market Insights: Offers exposure to global trends and practices in digital marketing and e-commerce, equipping students to operate in diverse and competitive markets.

Customized Learning Path: Students can choose electives in specialized areas like omnichannel marketing, mobile commerce, and influencer marketing, aligning with their career goals.

Soft Skills and Professional Development: Emphasizes critical soft skills such as communication, leadership, time management, and problem-solving, ensuring holistic development.

Collaboration with Industry Experts: Regular workshops, guest lectures, and mentorship programs by industry professionals to provide students with firsthand knowledge of the industry.

Placement and Career Opportunities: Dedicated placement assistance and career counseling ensure that students are well-prepared to secure lucrative roles in top organizations or pursue entrepreneurial ventures in the digital space.

Capstone Project for Real-World Problem Solving: Students will work on a comprehensive capstone project that integrates knowledge from all modules, enabling them to solve real-world challenges in digital marketing and e-commerce through innovative strategies.

Industry-Driven Capstone Opportunities: The capstone projects are designed in collaboration with industry partners, providing students with the opportunity to work on live business problems and gain practical experience that enhances their employability and entrepreneurial skills.