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Programmes
Bachelor of Business Administration (Honours) - BBA (Hons.)
Overview
Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.
With its illustrious history, Alliance University's Bachelor of Business Administration (BBA) programme is thoughtfully crafted to establish a strong foundation in business among its students. The programme maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.
To bridge the gap between academia and the real-world, the BBA programme at Alliance University actively engages students with regular industry interactions. These interactions take the form of insightful guest lectures, stimulating conferences, and enlightening industry visits. Such initiatives enable students to remain abreast of the ever-evolving business landscape, gaining practical insights into real-world scenarios and trends.
Beyond academic pursuits, the Alliance University community is characterized by its collective commitment to fostering the development of well-rounded professionals. This ethos permeates the learning environment and ensures that students are empowered to make informed decisions, communicate effectively, and become catalysts for positive change in the world of business and industry.
Duration
Four Years / Eight Semesters
Commence of the course
Course Duration
Mode of Study
Eligibility
10+2 from recognized Board / Council with minimum 50% marks.
A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.
Key Features
Experiential Learning: Hands-on experiences like case studies and internships for practical application.
Entrepreneurship Focus: Specialized courses, mentorship, and access to start-up networks.
Global Exposure: Exchange programs, study tours, and international collaborations.
Leadership Development: Workshops and activities to nurture leadership and ethical decision-making.
Integration: Research projects, consulting assignments, and industry-driven projects.
Personalized Mentorship: Faculty mentors for individualized attention and career guidance.
Social Responsibility: Emphasis on social entrepreneurship and sustainability.
Alumni Network: Active network offering mentorship and career support.
Industry Recognitions: Accreditation and affiliations validating programme quality.
Pedagogy
Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The delivery methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.
Objectives
- Enabling students to acquire contemporary management ideas and concepts
- Developing the ability of students to apply such concepts to practical situations
- Providing a comprehensive learning experience, designed to educate the students about global business practices
- Facilitating learning through complementary networks of students, faculty and industry professionals
Programme Structure
Area | Subject Title | Category |
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SEMESTER I | ||
GM | English Language Phase A | AEC |
GM | Principles and Practices of Management | Major (Core) |
F&A | Fundamentals of Accounting | Major (Core) |
GM | Multidisciplinary - 1 | Multidisciplinary |
OM | Skill Enhancement - 1 | SEC |
GM | Value Based course - 1 | VBC |
Fundamentals of Economics | MDC - 1 | |
Applications of MS Office | Skill Enhancement - 1 | |
Universal Human Values | VBC - 1 | |
SEMESTER II | ||
GM | English Language Phase B | AEC |
GM | Business Mathematics and Statistics | Major (Core) |
GM | Multidisciplinary - 2 | Multidisciplinary |
GM | Multidisciplinary - 3 | Multidisciplinary |
OM | Skill Enhancement - 2 | SEC |
F&A | Skill Enhancement - 3 | SEC |
Sociology | MDC 2/3* | |
Psychology | ||
Indian Political System | ||
Spreadsheet Modelling | Skill Enhancement - 2 | |
Banking & Financial Literacy | Skill Enhancement - 3 | |
* Students have to chose any two out of three subjects | ||
SEMESTER III | ||
HRM | Organization Behavior | Major (Core) |
GM | Economic Analysis for Managers | Major (Core) |
F&A | Financial Accounting | Major (Core) |
Mkt | Marketing Management | Major (Core) |
GM | Value Based course - 2 | VBC |
GM | Value Based course - 3 | VBC |
Health and Wellness | VBC - 2 | |
Environmental Science | VBC - 3 | |
SEMESTER IV | ||
F&A | Financial Management | Major (Core) |
OM | Production and Operations Management | Major (Core) |
GM | International Business | Major (Core) |
HRM | Human Resources Management | Major (Core) |
Mkt | Consumer Behavior | Major (Core) |
SEMESTER V | ||
Internship | Internship | Internship |
GM | Entrepreneurship & Family Busienss Management | Major (Core) |
MElec | Dual Major Elective - 1 | Major2 (Elec) |
MElec | Dual Major Elective - 2 | Major2 (Elec) |
Elec | Elective - 1 | Major (Elec) |
Area Specific | Dual Major Elec 1 | |
Area Specific | Dual Major Elec 1 | |
SEMESTER VI | ||
GM | Business Strategy | Major (Core) |
OM | Management Information System | Major (Core) |
Elec | Elective - 2 | Major (Elec) |
Elec | Elective - 3 | Major (Elec) |
MElec | Dual Major Elective - 3 | Major2 (Elec) |
Area Specific | Dual Major Elec 3 | |
SEMESTER VII | ||
GM | Cost & Management Accounting | Major (Core) |
GM | Research Methodology | Major (Core) |
GM | Business Law | Major (Core) |
Elec | Elective - 4 | Major (Elec) |
Elec | Elective - 5 | Major (Elec) |
SEMESTER VIII | ||
GM | Business Ethics & Corporate Governance | Major (Core) |
OM | Supply Chain Management | Major (Core) |
Area | *Dissertation/ 3 papers of 4 credits each | Dissertation |
Elec | Elective - 6 | Major (Elec) |
Elec | Elective - 7 | Major (Elec) |
Elec | Elective - 8 | Major (Elec) |
* To pursue Honours with research, a student has to secure minimum 7.5 cgpa at the end of 6th Semester |
Option 1 - Deep Track | Option 2 - Cross Track |
---|---|
Marketing + Media & Communication | Marketing + Entrepreneurship and Family Business Management |
Marketing + Digital Marketing | Finance + Digital Marketing |
Finance + Financial Analytics | HR + Entrepreneurship and Family Business Management |
Finance + Banking & Financial Services | International Business + Entrepreneurship and Family Business Management |
Human Resource Management + People Analytics | Operations + Financial Analytics |
International Business + International Relations | |
Operations + Data Analytics |
Area | Subject |
---|---|
Finance and Accounting | Financial Markets and Services |
Financial Statement Analysis | |
Security Analysis and Portfolio Management | |
International Financial Management | |
Strategic Financial Management | |
Financial Derivatives | |
Mergers & Acquisitions | |
Corporate Tax Planning | |
HRM | Recruitment and Selection |
Performance and Compensation Management | |
Industrial Relations | |
Corporate Leadership and Organization Development | |
Global HRM | |
Training and development | |
Labour Laws | |
Strategic HRM | |
IBM | EXIM Trade |
Intercultural Human Resource Management | |
Global Marketing Management | |
International Business Finance | |
International Business Law | |
E – Commerce & International Trade | |
International Negotiations and Global Sourcing | |
Internet of Things for Global Business | |
Information System & Operations Management | Innovation and Emerging Trends in Technology |
Lean Operations and Total Quality Management | |
Project Management | |
Service Operations Management | |
Python Programming | |
Product Design | |
Green Energy and Sustainable Operations | |
Digital Transformation | |
Marketing | Marketing of Services |
Product and Brand Management | |
Sales and Distribution Management | |
Integrated Marketing Communications | |
B2B marketing | |
E-Commerce Management | |
Marketing Research | |
Retail Management | |
* 3 Electives to be added in each Area for 4th year for Honours degree (Without Research) |
Attendance Requirement
Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.
Industry Internship Program
Students enrolled in the Bachelor of Business Administration (Honours) will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.
For Admissions
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+91 96200 09825, 080 4619 9053
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Email Us
ug@alliance.edu.in