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Bachelor of Business Administration (Honours) - BBA (Hons.)

Overview

Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.

With its illustrious history, Alliance University's Bachelor of Business Administration (BBA) programme is thoughtfully crafted to establish a strong foundation in business among its students. The programme maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.

To bridge the gap between academia and the real-world, the BBA programme at Alliance University actively engages students with regular industry interactions. These interactions take the form of insightful guest lectures, stimulating conferences, and enlightening industry visits. Such initiatives enable students to remain abreast of the ever-evolving business landscape, gaining practical insights into real-world scenarios and trends.

Beyond academic pursuits, the Alliance University community is characterized by its collective commitment to fostering the development of well-rounded professionals. This ethos permeates the learning environment and ensures that students are empowered to make informed decisions, communicate effectively, and become catalysts for positive change in the world of business and industry.

Duration

Four Years / Eight Semesters

Commence of the course


Course Duration


Mode of Study

Eligibility


10+2 from recognized Board / Council with minimum 50% marks.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.


Key Features

Experiential Learning: Hands-on experiences like case studies and internships for practical application.

Entrepreneurship Focus: Specialized courses, mentorship, and access to start-up networks.

Global Exposure: Exchange programs, study tours, and international collaborations.

Leadership Development: Workshops and activities to nurture leadership and ethical decision-making.

Integration: Research projects, consulting assignments, and industry-driven projects.

Personalized Mentorship: Faculty mentors for individualized attention and career guidance.

Social Responsibility: Emphasis on social entrepreneurship and sustainability.

Alumni Network: Active network offering mentorship and career support.

Industry Recognitions: Accreditation and affiliations validating programme quality.

Pedagogy

Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The delivery methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.

Objectives

  • Enabling students to acquire contemporary management ideas and concepts
  • Developing the ability of students to apply such concepts to practical situations
  • Providing a comprehensive learning experience, designed to educate the students about global business practices
  • Facilitating learning through complementary networks of students, faculty and industry professionals

Programme Structure

Area Subject Title Category
SEMESTER I
GM English Language Phase A AEC
GM Principles and Practices of Management Major (Core)
F&A Fundamentals of Accounting Major (Core)
GM Multidisciplinary - 1 Multidisciplinary
OM Skill Enhancement - 1 SEC
GM Value Based course - 1 VBC
  Fundamentals of Economics MDC - 1
Applications of MS Office Skill Enhancement - 1
Universal Human Values VBC - 1
SEMESTER II
GM English Language Phase B AEC
GM Business Mathematics and Statistics Major (Core)
GM Multidisciplinary - 2 Multidisciplinary
GM Multidisciplinary - 3 Multidisciplinary
OM Skill Enhancement - 2 SEC
F&A Skill Enhancement - 3 SEC
  Sociology MDC 2/3*
Psychology
Indian Political System
Spreadsheet Modelling Skill Enhancement - 2
Banking & Financial Literacy Skill Enhancement - 3
* Students have to chose any two out of three subjects
SEMESTER III
HRM Organization Behavior Major (Core)
GM Economic Analysis for Managers  Major (Core)
F&A Financial Accounting Major (Core)
Mkt Marketing Management Major (Core)
GM Value Based course - 2 VBC
GM Value Based course - 3 VBC
  Health and Wellness VBC - 2
Environmental Science VBC - 3
SEMESTER IV
F&A Financial Management Major (Core)
OM Production and Operations Management Major (Core)
GM International Business Major (Core)
HRM Human Resources Management Major (Core)
Mkt Consumer Behavior Major (Core)
SEMESTER V
Internship Internship Internship
GM Entrepreneurship & Family Busienss Management Major (Core)
MElec Dual Major Elective - 1 Major2 (Elec)
MElec Dual Major Elective - 2 Major2 (Elec)
Elec Elective - 1 Major (Elec)
  Area Specific Dual Major Elec 1
Area Specific Dual Major Elec 1
SEMESTER VI
GM Business Strategy Major (Core)
OM Management Information System Major (Core)
Elec Elective - 2 Major (Elec)
Elec Elective - 3 Major (Elec)
MElec Dual Major Elective - 3 Major2 (Elec)
  Area Specific Dual Major Elec 3
SEMESTER VII
GM Cost & Management Accounting Major (Core)
GM Research Methodology Major (Core)
GM Business Law Major (Core)
Elec Elective - 4 Major (Elec)
Elec Elective - 5 Major (Elec)
SEMESTER VIII
GM Business Ethics & Corporate Governance Major (Core)
OM Supply Chain Management Major (Core)
Area *Dissertation/ 3 papers of 4 credits each Dissertation
Elec Elective - 6 Major (Elec)
Elec Elective - 7 Major (Elec)
Elec Elective - 8 Major (Elec)
* To pursue Honours with research, a student has to secure minimum 7.5 cgpa at the end of 6th Semester
Option 1 - Deep Track Option 2 - Cross Track
Marketing + Media & Communication Marketing + Entrepreneurship and Family Business Management
Marketing + Digital Marketing Finance + Digital Marketing
Finance + Financial Analytics HR  + Entrepreneurship and Family Business Management
Finance + Banking & Financial Services International Business + Entrepreneurship and Family Business Management
Human Resource Management + People Analytics Operations + Financial Analytics
International Business + International Relations  
Operations + Data Analytics  
Area Subject
Finance and Accounting Financial Markets and Services
Financial Statement Analysis
Security Analysis and Portfolio Management
International Financial Management
Strategic Financial Management
Financial Derivatives
Mergers & Acquisitions
Corporate Tax Planning
HRM Recruitment and Selection
Performance and Compensation Management
Industrial Relations
Corporate Leadership and Organization Development
Global HRM
Training and development
Labour Laws
Strategic HRM
IBM EXIM Trade
Intercultural Human Resource Management
Global Marketing Management
International Business Finance
International Business Law
E – Commerce & International Trade
International Negotiations and Global Sourcing
Internet of Things for Global Business 
Information System & Operations Management  Innovation and Emerging Trends in Technology
Lean Operations and Total Quality Management
Project Management
Service Operations Management
Python Programming 
Product Design
Green Energy and Sustainable Operations
Digital Transformation 
Marketing Marketing of Services
Product and Brand Management
Sales and Distribution Management
Integrated Marketing Communications
B2B marketing
E-Commerce Management
Marketing Research
Retail Management
* 3 Electives to be added in each Area for 4th year for Honours degree (Without Research)
Attendance Requirement

Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.

Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.

Industry Internship Program

Students enrolled in the Bachelor of Business Administration (Honours) will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.

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