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Bachelor of Business Administration (Honours) - BBA in Business Analytics (Hons.)

(In Partnership with ESG – Europe’s Leading B-School)

Overview

The Bachelor of Business Administration (BBA) in Business Analytics, is an undergraduate program that equips students with essential skills to analyze and interpret business data, make data-driven decisions, and effectively contribute to business strategy.

This programme combines core business principles with advanced topics like statistical analysis, data mining, data visualization, and predictive modelling. Students gain hands-on experience with tools such as spreadsheets, database systems, and statistical software, enabling them to process and analyze large datasets effectively.

The curriculum integrates fundamental business courses—accounting, economics, marketing, and operations management—with specialized analytics topics, including probability theory, regression analysis, hypothesis testing, and machine learning.

Duration

Four Years / Eight Semesters (Full-time)

Commence of the course


Course Duration


Mode of Study

Eligibility


10+2 from recognized Board / Council with minimum 50% marks.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.


Key Features

French pedagogy: French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

Industry Experts as Faculty: Up to 20% of the courses is taught by French Faculty as part of sectoral immersion. In addition, there are Master Classes and Guest Lectures conducted by Industry CXOs.

Learning by Doing: A unique teaching methodology which involves students to conceptualize, curate & execute projects in partnership with Industry.

Summer Internships: Mandatory (6-8 weeks) & Industry Projects as part of curriculum.

ESG Edge

ESG Edge

Programme Structure

Learning Outcomes

Graduates will be able to:

  1. Analyse and interpret complex data sets.
  2. Apply statistical and analytical methods to business problems.
  3. Utilize data visualization tools to present findings clearly.
  4. Make data-driven decisions to improve business performance.
  5. Communicate analytical insights effectively to stakeholders.

Career Opportunities

Some of the career opportunities post doing BBA in Business Analytics (Hons.) in India are:

  • Junior Business Analysts
  • Business Analyst Trainees
  • Analytics Specialist
  • Financial Analyst
  • Data Analyst
  • Market Research Analyst
  • IT Business Analyst, and many more

Contact
For Admissions

Alliance University City Campus 2
36th Main Road, BTM 1st Stage, Bengaluru, Karnataka 560068