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Programmes
Overview
The Bachelor of Business Administration course is designed to prepare young graduates to take up challenging careers in business and industry and equips them with required skill sets such as analytical, decision-making, technical, interpersonal and technological skills. It is strategically developed to ensure holistic development in graduates thus enabling them to succeed as professionals, while at the same time find fulfilment in their personal lives and be responsive to the demands of society in an ever-changing environment.
Course Duration
Three Years (Six Semesters)
The course aims at
- Enabling students to acquire contemporary management ideas and concepts
- Developing the ability of students to apply such concepts to practical situations
- Providing a comprehensive learning experience, designed to educate the students about global business practices
- Facilitating learning through complementary networks of students, faculty and industry professionals
Course Pedagogy
Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The delivery methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.
Commence of the course
Course Duration
Mode of Study
Eligibility
Pre-University/Higher Secondary/10+2 Examinations or equivalent from any recognized Board or Council in any discipline.
Obtained at least 50% marks (45% in case of candidate belonging to reserved category) in the subjects taken in standard 12 or equivalent.
Key Features
Quality Education
State-of-the-art infrastructure
A strong base of core faculty
Interaction with industry leaders, practitioners and professionals
Scholarships available to meritorious students
Additional courses offered to enhance managerial skills
Mentoring system
Industry visits
Internship
Industry centered assignments in leading companies
Involvement of students in research work
Course Structure
Semester | Horizontal | Subject Title |
---|---|---|
Semester I | General Management | English Language Phase A |
Business English and Communication | ||
Fundamentals of Management | ||
Managerial Mathematics | ||
Managerial Economics | ||
Semester II | General Management | English Language Phase B |
Environmental Science | ||
Statistics for Managerial Decisions | ||
Macroeconomics for Business | ||
Managerial Ethics and Corporate Social Responsibility | ||
Disaster Management | ||
Semester III | General Management | Global Business Management |
Data Analytics | Introduction to Contemporary Programming Language | |
Semester IV | General Management | Business Law |
Entrepreneurship Development | ||
Indian constitution | ||
Data Analytics | Business Analytics & Data Visualization | |
Semester V | General Management | Business Strategy |
Business Research Methods | ||
Semester VI | General Management | Intellectual Property Rights |
Family Business Management |
Semester | Area | Subject Title |
---|---|---|
Semester I | Marketing | Marketing Management |
Finance | Fundamentals of Accounting | |
HRM | Human Resource Management | |
Semester II | Marketing | Marketing of Services |
Finance | Financial Accounting | |
HRM | Organizational Behavior | |
Semester III | Operations Management | Operations Research |
Operations Management | ||
Marketing | Marketing Strategy | |
Finance | Corporate Accounting | |
Semester IV | Finance | Financial Management |
Cost Accounting | ||
Operations Management | Spreadsheet Modeling | |
Supply Chain Management | ||
Semester V | Finance | Management Accounting |
Fiscal Policy and Tax Management | ||
Semester VI | Industry Internship Program | |
Finance | Law and Practice of Banking and Insurance | |
Operations Management | Management Information Systems |
Area | Subject Title |
---|---|
Marketing | Consumer Behavior |
Sales and Distribution Management | |
Product and Brand Management | |
Finance | Financial Markets and Services |
Investment Analysis and Portfolio Management | |
Financial Statement Analysis | |
HRM | Recruitment and Selection |
Human Resource Development | |
Performance Appraisal | |
Operations Management | Project and Service Management |
Lean Operations and Total Quality Management | |
Innovation and Emerging Trends in Technology | |
International Business | EXIM Trade |
Global Marketing Management | |
Intercultural Human Resource Management | |
E-Commerce and Digital Marketing | Digital Marketing |
E-Commece Management | |
Product and Brand Management |
Area | Subject Title |
---|---|
Marketing | Integrated Marketing Communication |
Retail Management | |
Finance | International Financial Management |
Strategic Financial Management | |
HRM | Industrial Relations and Labor Laws |
International Human Resource Management | |
Corporate Leadership and Organization Development | |
Operations Management | Business Analytics and Intelligence |
Green Energy and Sustainable Operations | |
International Business | International Business Finance |
International Business Law | |
E-Commerce and Digital Marketing | Integrated Marketing Communication |
E-Commerce Channels |
- Business and Sustainable Development
- Consumer Protection Act -1986 :Part-4
- Innovation, Business Models and Entrepreneurship
- Sustainability Science
- Introduction to IT
Principal Subjects
- Disaster Management - Sem II
- Indian Constitution - Sem IV
Note: An elective specialization stream is offered in the BBA course only if a minimum number of students enroll for the specialization.
Attendance Requirement
- Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
- Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.
Industry Internship Program
Students enrolled in the Bachelor of Business Administration course will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The industry Intership Program offers academic and professional value addition to a student's learning experience.
Students Speak
For Admissions
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Call Us
+91 96200 09825, 080 4619 9053
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Email Us
ug@alliance.edu.in