On March 20, 2024, the Office of International Affairs and Centre for Research at Alliance University, Bengaluru, along with the Institution’s Innovation Council, Ministry of Education (Government of India), organized a workshop on 'Prototype and Process Design.' The event aimed to foster knowledge exchange and skill enhancement within academia and industry.

Presence of an Esteemed Guest—Prof. Gordon Crichton

The event began with the arrival of a distinguished guest, Prof. Gordon Crichton, Director of the MAI Institute of International Purchasing Management at KEDGE Business School, France. Prof. Crichton's presence added expertise to the workshop.

Fostering Enlightenment and Collaboration

The proceedings officially started with the ceremonial lighting of the lamp, symbolizing the enlightenment the workshop aimed to provide. Dr. S. Prakash, Dean of Research at Alliance University, welcomed all attendees, setting the stage for an enriching experience.

Emphasis on Innovation and Academic-Industry Collaboration

Dr. Byra Reddy, Dean of Academic Affairs at Alliance University, delivered an address emphasizing the importance of workshops like these in fostering collaboration between academia and industry. His words highlighted the role of innovation in shaping modern business.

Insightful Address on Key Objectives

Dr. Ray Titus, Pro Vice-Chancellor (Incubation and Innovation) and Dean of the Alliance School of Business at Alliance University, discussed the role of innovation in driving business goals and advised attendees to embrace constant improvement and adaptation.

Session by Prof. Gordon Crichton

Prof. Gordon's presentation emphasized the importance of capturing innovation and accelerating the launch of new products while prioritizing environmental sustainability. He also explained purchasing as a source of value creation within organizations and provided examples of companies effectively leveraging customer-supplier relationships. Attendees had the opportunity to explore future challenges encountered by multinational companies, the evolving role of purchasing professionals, and effective strategies to navigate risks in today's economic climate.

Interactive Engagement and Knowledge Exchange

After Prof. Crichton's session, attendees participated in an interactive Q&A session, clarifying doubts and deepening their understanding of prototype and process design. The event concluded with a vote of thanks to all participants and organizers for making the workshop a success. Attendees also had networking opportunities, enhancing their professional growth.