The Office of International Affairs and Centre for Research at Alliance University, in association with the Institution’s Innovation Council (IIC), Ministry of Education, Government of India, organized a workshop on 'Business Model Canvas.' to examine modern methods of documenting business models efficiently.

Proceedings of the Workshop

The workshop commenced with a welcome address by Dr. S. Prakash, Dean of Research at Alliance University. Following this, Dr. Elango Rengasamy, Professor of Finance and Director of the Office of International Affairs and Global Partnerships at Alliance University, delivered the presidential address, introducing the workshop and its significance in the business landscape.

Session Highlights

The session was led by guest speaker Dr. Peter Kogler from the University of Applied Sciences in Dresden, Germany. Dr. Kogler, with over two decades of experience in industry and academia, provided insights into the elements of the Business Model Canvas (BMC) and its practical applications.

Key Takeaways from the Session

Dr. Kogler explained that Business Model Canvas serves as a blueprint for strategy implementation. It includes key elements such as customer segments, value propositions, channels, and revenue streams. He also discussed the importance of understanding customer relationships, key resources, and cost structures in developing business models.

Workshop Activities

The session included interactive discussions on real-world examples, showing the versatility and applicability of BMC in various industries. Participants engaged in brainstorming sessions, exploring different business scenarios, and mapping out their business models using the Canvas framework.

Dr. Kogler discussed the advantages and disadvantages of the Business Model Canvas. He noted that while it offers simplicity and promotes teamwork, it may overlook competition and environmental analysis, requiring additional tools for operational implementation. The workshop concluded with a Q&A session, where participants sought clarifications and shared insights.

Conclusion

The workshop on "Business Model Canvas" provided a platform for academia and industry experts to exchange knowledge on modern business practices. The event highlighted the significance of strategic planning and the role of BMC in fostering innovation and sustainability.