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The Power of Youth Entrepreneurship in Digital India: Workshop at Alliance University
12 January, 2025



The Institution’s Innovation Council at Alliance University hosted an event titled "The Power of Youth Entrepreneurship in Digital India." The session aimed to explore opportunities for aspiring entrepreneurs and visionaries in a rapidly changing environment. Mr D. C. Sekhar, Founder and Managing Director of AlphaMERS Ltd, was the keynote speaker.
Keynote Address and Objectives
The event began with the ceremonial lighting of the lamp, symbolizing the pursuit of knowledge and transformation. Mr Sekhar introduced the work of AlphaMERS Ltd, a Bangalore-based startup that has been focused on river cleanup and wave energy harnessing since its inception in the 2010s. AlphaMERS has gained recognition for its innovative solutions and has been featured in articles by CNBC and AP.
In his keynote address, Mr Sekhar discussed various topics, including innovation, problem-solving, and prioritizing simplicity over complexity. He emphasised the significance of having a clear vision for innovation rather than focusing on advertisements and funding. He highlighted the need to nurture and accept Indian startups, stating that small and medium enterprises (MSMEs) and multinational corporations (MNCs) share similar paths of thinking.
Insights and Key Messages
Mr Sekhar addressed startup challenges, stressing the importance of avoiding unnecessary complexity. He shared an example from his experience as a Navy Captain, where simplicity proved to be more effective than traditional methods. He also showcased AlphaMERS Ltd's contributions to decontaminating rivers, with over 20,000 tons of trash and plastic collected to date.
The session concluded with a message for youth entrepreneurs to focus on creating meaningful impact rather than prioritising revenue generation. Mr. Sekhar encouraged the audience to prioritize quality, cultivate a strong brand image, and inspire peers through innovative ideas that contribute to the development of India and its citizens.
Conclusion
The event provided valuable insights into the importance of youth entrepreneurship in building a sustainable and innovative future. The session inspired participants to think constructively and embrace innovative solutions for societal development.