‘MARKETRIX’ - The Marketing Club of School of Business, Alliance University Organised an Ideation Competition – ‘BUSINESS YARD’. The event aimed to encourage and provide students an opportunity to learn from the real time business problems and solutions. The event that went on for ten days had students work with rigor and excitement. A total 11 teams participated in the event comprising of 70 enthusiastic creative students that was divided in three levels of selection process. Students shortlisted from the initial rounds moved to the final round that was judged by CEO & Director Marketing & Strategy of Winglobe Healthcare, a premier med-tech solutions company.

All teams were briefed about the event and after the preliminary rounds, seven teams moved to the final round wherein a case analysis was made and critical challenges were explained. The challenge was to seek real-time business solutions to the issues and challenges that were identified in the case. Students took few days to understand the critical issues and challenges and provide a feasible solution.

The winning teams were:

1. ‘CHANAKAYA NEETI’ (with members: Bhavya Bohra; Simran Kumari; Modi Hemangi; Atulbhai; Mahesh Sarswat; and Sharma Harsh Pramod Kumar) that came first.
2. ‘FIRST UP’ (with members: Manav Chopra; Prakhar Shrivastava; Pande Ayush Prasad; Ankush Kumar Singh; and Abhinav Arun) in second spot. And;
3. ‘THE SETTLOVER’ (with members: Debjyoti Das; Subhodeep Roy Chowdhury; Somnath Mandal; Rosalin Dehury; and Anamika Das) in the third spot.

However, suggestions of all teams were highly appreciated. BUSINESS YARD provided an opportunity and competitive spirit among students to apply classroom learning in a real business environment.