Creativity plays a role in addressing sustainability challenges by fostering innovative solutions. The SDG Sustainability Project, titled Craft & Concept Fusion, engaged MBA Spring 2025 students in exploring ways to address global sustainability concerns. The initiative provided a platform for students to identify critical issues, conduct in-depth research, and propose strategies aligned with the United Nations’ Sustainable Development Goals (SDGs). By integrating creativity with sustainability, students developed ideas that have the potential to make a tangible impact in the real world.

Poster Exhibition and Key Themes

The project featured a poster exhibition where students presented ideas on climate action, gender equality, quality education, and sustainable cities. The exhibition served as a medium for students to showcase their research and solutions, reflecting their understanding of real-world challenges. Each team focused on a specific SDG, analysing its significance and designing feasible approaches to address pressing global concerns. The diversity of ideas highlighted the importance of interdisciplinary collaboration and creative problem-solving.

Research and Strategy Development

Students conducted research on global sustainability issues, identified key problems, and proposed strategies to address them. The project encouraged analytical thinking, collaboration, and problem-solving, enabling students to engage with sustainability concepts in a practical manner. Through case studies, data analysis, and stakeholder considerations, students developed innovative frameworks to tackle existing problems. Their approaches ranged from policy recommendations and business models to technological interventions and community-based initiatives, demonstrating the multifaceted nature of sustainability solutions.

Engagement and Discussion

Faculty members, peers, and the leadership team participated in discussions during the exhibition. The interaction provided an opportunity to reflect on the impact of innovative thinking on sustainability and explore ways to implement these ideas in real-world scenarios. Constructive feedback from faculty and peers helped refine the proposed solutions, encouraging students to critically evaluate their ideas. The exchange of perspectives enriched the learning experience, reinforcing the importance of collaborative efforts in achieving sustainable development.

Conclusion

The SDG Sustainability Project aimed to create awareness and encourage meaningful contributions to sustainability efforts. Through collaboration and discussion, students engaged with critical global issues, setting the foundation for future initiatives that integrate creativity with sustainability solutions. By combining academic knowledge with practical applications, the initiative fostered a mindset of responsibility and innovation, equipping students with the skills needed to contribute effectively to sustainability challenges on a broader scale.