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Business Nexus 2.0, organised by the MARKETIX Club of the Marketing Department at the School of Business, took place on 3 February 2025. The event focused on implementing innovative business ideas and fostering entrepreneurial skills among students. It was a month-long initiative where students collaborated to support small and medium enterprises (SMEs) near the Alliance University campus. The event brought together participants from technical and management backgrounds to provide practical solutions for business growth.

Student Engagement and Impact

Ten teams registered from across the University, and five teams advanced to the final round. Throughout the month, students worked closely with SMEs, contributing to areas such as revenue growth, cost reduction, brand visibility improvement, online traffic enhancement, digital marketing training, and business promotional material redesign. The initiative aimed to provide community-driven consultation through students who applied entrepreneurial and innovative approaches. Their efforts aligned with Sustainable Development Goals (SDG) 8 and 9 by promoting sustainable economic growth and industry innovation. Local businesses within a 10 km radius of the Alliance University campus in Anekal received professional guidance, including a stationery shop, a fruit salad shop, painting and sketching services, a restaurant, and organic farming businesses.

Final Presentations and Judging

On 3 February 2025, the shortlisted teams presented their solutions to judges and an audience. The event was judged by Dr. Indu Sharma and Dr. Sandeep Shede, who provided insights on best practices to enhance entrepreneurial skills and develop result-oriented solutions. Faculty members shared strategies to support students in their learning process. The event was made possible with contributions from Akshitha (BBA IV Sem), MARKETIX Club Chief, Shreya S (BBA IV Sem), MARKETIX Deputy Chief, and Tharun S (BBA IV Sem), MARKETIX Club Treasurer. The Facility Department played a key role in the successful organisation of the event.

Winners

The winning team was BIZZ WIZZ, comprising Anav Chetal (MBA II), Ikshitha Roy (MBA II), Bidyut Gogoi (MBA II), Geethikha Shetty (MBA II), and Pratosh Chaterjee (MBA II). The second-place team, United Vision, included Rishi Denumkonda (MBA II), Gayatri Velamuri (MBA II), Snigha Siripurapu (MBA II), and Mynamapally Charvi (MBA II). The third-place team, Brush and Beyond, featured Shruthi (BBA II), Mukesh (BBA II), and Harihar Prasad (BBA II).

Conclusion

Business Nexus 2.0 provided an opportunity for students to apply entrepreneurial skills in real-world scenarios while supporting local businesses. The event contributed to skill development in risk management and business innovation. By engaging in this initiative, students gained insights into practical business challenges and contributed to the growth of small businesses through professional consultation.