The Alliance University Institution's Innovation Council (AUIIC), in collaboration with the Coffee Board of India, hosted an engaging session to promote entrepreneurial success through modern technology. The event featured a talk by Mr Praveen H J, CEO, Atal Incubation Centre, Coffee Board, Ministry of Commerce and Industry, Government of India. The session focused on sustainable startups, innovation, and incubation, with insights into initiatives by the Coffee Board of India.

Encouraging Startups Through Collaboration

The session highlighted the support provided by the Coffee Board of India to startups. It explored affordable resources and facilities available to entrepreneurs, including the co-working model, which promotes collaborative efforts. These resources aim to make entrepreneurship more accessible and sustainable for aspiring individuals.

Fostering Academic Innovation

Students were encouraged to explore entrepreneurship while continuing their studies. The session included case studies of successful coffee business models, demonstrating the practical potential of combining academic learning with innovation.

Promoting Innovative Business Concepts

The talk introduced ideas for new coffee shop concepts, such as creating Digital Detox zones. These spaces encourage community building and meaningful interactions. Additionally, community libraries and book drives were proposed to unite people over shared interests.

Enhancing Customer Engagement

The session emphasised personalised business ideas, such as custom coffee mugs and loyalty programs. These approaches were discussed as effective methods to improve customer engagement and strengthen brand loyalty.

Integrating Technology into Coffee Experiences

The speaker discussed using AR/VR and IoT technologies to enhance customer experiences in coffee shops. These innovations aim to merge digital advancements with traditional café services, providing unique experiences for customers.

Interactive Discussions and Practical Insights

The session encouraged active participation from students, with discussions on practical business ideas and sustainable models in the coffee industry. The event balanced theoretical knowledge and real-world applications, inspiring students to explore entrepreneurship and innovation.