Alliance University inaugurated the Bachelor of Design (B.Des) program for the Batch of 2024-28, marking the beginning of a new academic journey for the students. The event emphasized the importance of creativity, innovation, and design thinking in education and the broader professional landscape.

The Theme of ‘Genesis’

The Director of Alliance School of Design and Creative Arts, Ms. Srishti Bajaj, introduced the theme 'Genesis.' She highlighted that 'Genesis' represents the birth of new ideas and the beginning of a creative journey. This theme will serve as the foundation on which students will build their future in design.

Curiosity and Self-Branding

The Pro-Chancellor, Mr. Abhay G. Chebbi, spoke about the significance of curiosity. He encouraged students not to confine themselves to one area of interest. He also discussed the importance of creating a personal brand that reflects one's values and identity, stressing how this will influence their future careers.

Approaches to Design Thinking

The Dean of the Alliance School of Liberal Arts and Humanities, Dr. V.J. Byra Reddy, introduced students to atomistic and holistic approaches to design. He explained the relevance of system thinking and how design students should perceive matter at both levels to enhance their understanding and creativity.

Insights from Industry

The Co-founder of 3 Big Things Studio, Mr. Parameswaran Venkataraman, highlighted the significance of design in India. Drawing references from the study by Charles and Ray Eames, titled "LOTA," he discussed various aspects of design. He further elaborated on the invention of the Paytm soundbox, explaining how the company's focus on design led to its success.

Learning Environment at Alliance University

The Registrar-General, Ms. Surekha Shetty, spoke about the importance of the physical environment in the learning process. She emphasized that the integration of thoughtful architecture and lush green spaces at the university contributes significantly to the students' learning experiences.

Conclusion

Alliance University wishes all the new students’ success in their academic pursuits. They are encouraged to embrace every challenge as an opportunity to learn and excel as they embark on their journey in the field of design.