The Institution's Innovation Council at Alliance University hosted a session titled "Effective Sales & Marketing Strategies for Entrepreneurs." The session featured a talk by Mr Sayantan Mookherjee, founder of 221B Baker St., a Calcutta-based startup. The company solves complex problems, builds strategic relationships, and supports business growth. Drawing inspiration from Sherlock Holmes, Mr Mookherjee's approach combines investigative expertise with emotional intelligence to deliver impactful solutions, a methodology reflected in the name and operations of his startup.

Session Overview

The session began with a lamp-lighting ceremony, symbolising seeking knowledge, divinity, and transformation. Mr Mookherjee commenced his presentation with humour, emphasising that the first step in gaining attention is to stand out and shine brightly. He focused on delivering a compact yet brief pitch to attract investors. According to Mr. Mookherjee, "Time is Wealth, Time is Key," highlighting the need for an investor pitch that is succinct and engaging.

Key Insights on Entrepreneurship

The conversation then shifted to product-market fit. Mr Mookherjee used examples from global companies like McDonald's, Uber, and Heineken to encourage students to identify market gaps and disrupt competitors. He also stressed the significance of soft skills for entrepreneurs, including voice control, body language, and basic presentation skills, advising future entrepreneurs to focus on these aspects alongside their core business strategy.

Mr. Mookherjee shared that one of the key factors behind his startup's growth was its approach to understanding customer behaviours, weaknesses, and preferences. He pointed out that research and development played a crucial role in shaping its strategies and helping it stay ahead of competitors. His session was short yet insightful, demonstrating his ability to convey essential concepts effectively with minimal reliance on visuals.

Interaction with Students

The session concluded with a Q&A session, during which students raised questions regarding entrepreneurship and how to overcome obstacles. Mr Mookherjee shared practical advice on handling challenges and maintaining growth, reinforcing the importance of research, customer understanding, and market alignment.

National Startup Day and Alliance University's Role

National Startup Day, observed annually on January 16th, recognises the role of startups in fostering innovation, economic growth, and employment. The Government of India established the day to support and encourage the development of entrepreneurial ventures. In line with this, the Alliance University Institution's Innovation Council (AUIIC) hosted Mr Mookherjee to inspire students, encourage innovative ventures, and facilitate knowledge-sharing among aspiring entrepreneurs.

Conclusion

The session provided practical guidance on overcoming startup challenges and the importance of time management, task prioritisation, and goal setting for steady business growth. The students were encouraged to apply these strategies as they pursued their entrepreneurial ventures.