Faculty
Prof. Arunabhas Bose
Associate Professor & Director – UG Programs and EPGDM
Alliance School of Business
Arunabhas Bose has more than two decades of experience in corporate and higher education ecosystem. He has worked in various industries including Banking and Insurance, Paints, Pharmaceuticals and Edtech. He brings with him an extensive background of working in international domain especially in the APAC region. At the corporate level he has held various positions in firms like Standard Chartered Bank, Asian Paints, Eli Lilly and eduCLaaS both in India and at Global level. He also brings with him an in-depth background of teaching courses in the area of Marketing with specific emphasis on Business Strategy and Global Environment. An MBA in Marketing from Visvesvaraya Technological University, he believes in continues development and upskilling and has been working on his doctoral thesis in the area of Consumer Behaviour and Purchase Models at Indian Institute of Technology. He is a strong believer in the requirement of continuous connect between industry and academia and has been involved in consultancy and training interventions for numerous institutions for the last two decades. He loves merging innovative technology in teaching pedagogy and his areas of interest are Marketing Strategy, Business and Technology, Disruptive Industry Innovations, Marketing Communication and Global Business.
- A study of Technical Employability of Engineering Graduates in India, Journal of Entrepreneurship and Management, February 2020
- Impulse Purchase and Impulse Non-purchase in Book & Stationery Retail Outlets in shopping malls, International Journal of Marketing and Business Communication, April 2018
- Measuring the Efficiency of Marketing Efforts in the Indian Pharmaceutical Industry using Data Envelopment Analysis, International Journal of Business Analytics and Intelligence, April 2015
- The Relationship Between Distribution Network and Market Share, Asia Pacific Journal of Marketing & Management Research, Asia Pacific Journal of Marketing & Management Review, July 2013
Awards Won
- Best Professor Teaching Advertising Management - National B-School Awards 2011, Star News
Industry Interface - Consultancy and Training Interventions
- Toyota, Chennai
- HAL, Bangalore
- LIC, Kolkata
- Cadbury’s, Bangalore
- ISRO, Bangalore
- Safran Aerospace Limited, Bangalore
- Mysore Paper Mills, Mysore
- NABAARD
- Kudambashree, Pala,
- Canara Bank, Mangalore
- WELCOM Group of Hotel Administration, Manipal
Workshops conducted
- NMAM Institute of Technology
- Bapuji Institute of Engn. &Technology
- Siddaganga Institute of Technology
- Vidya Vardhaka College of Engineering
- Malnad College of Engineering
- PA Engineering College
- SJM Institute of Technology
- SVS College
- SDM Institute of Management Development
- Loyola College
- SASTRA College of Engineering
- Mahendra Engineering College
- Anjalai Ammal Mahalingam Engineering College
- Kamraj College of Engineering & Technology
- Shanmugha College of Engineering
- Jawaharlal Nehru Tech. University College
- Union Christian College
- T. Mahajan College of Engineering
- C. Patel Institute of Engineering & Technology
- C. Patel College of Pharmacy
- Competitive Analysis of the Two-Wheeler Automobile Industry using the Analytic Hierarchy Process, KRUPACON International Conference, October 2018
- Measuring the Effectiveness of Marketing Activities in the Indian Pharmaceutical Industry using Data Envelopment Analysis, International Conference on Mathematical Modelling in Computer, Management, and Medical Sciences, June 2013
- An Exploratory Study of Convergence to IFRS in India in the context of challenges: Impact and Measures, National Seminar on International Financial Reporting Standards, March 2012.
- Modelling the relationship between Market Share and Product Availability, International Conference on Marketing, September 2009
- E – Services of Government of India and Its Acceptability among Educated Indians, 5th International conference on E-governance (ICEG), International Congress of E-government, December 2007
