Faculty
Ms. Poornima Nair
Assistant Professor
Alliance School of Business
Poornima Nair is a multifaceted academician and entrepreneur with a rich blend of practical and theoretical expertise in marketing and entrepreneurship. An alumnus of Alliance Business Academy, she brings over six years of hands-on experience in the fashion industry, underscoring her entrepreneurial spirit and industry acumen. She is also a qualified assistant professor, having taught marketing at the post-graduation level. Her teaching repertoire includes various marketing subjects, where she shares her extensive knowledge and practical insights with her students. Currently, she is engaged in doctoral research focused on brand strategy. Her research is driven by a deep-seated passion for fostering fresh entrepreneurship in the fashion industry, reflecting her commitment to nurturing new business ventures. Her academic and research interests span across branding, advertising, social media marketing, and fashion, areas in which she strives to make significant contributions both as an educator and a scholar.
- Nair, P. & Kumar, S. (2024). Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies. In S. Teixeira, S. Teixeira, Z. Oliveira, & E. Souza (Eds.), Using Influencer Marketing as a Digital Business Strategy (pp. 129-146). IGI Global. https://doi.org/10.4018/979-8-3693-0551-5.ch006
- Kumar, S., Nair, P., & Sridharan, A. (2024). The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention. International Journal of Business and Emerging Markets, 16(1), 89-106. DOI: 10.1504/IJBEM.2024.135102
- Nair, P., Kumar, S. (2024). Maneuvering the Crossroads of Fast Fashion: Emergence of Populist Consumerism, Co-Creation, and Sustainability. In: Chacko Chennattuserry, J., Deshpande, M., Hong, P. (eds) Encyclopedia of New Populism and Responses in the 21st Century. Springer, Singapore. https://doi.org/10.1007/978-981-16-9859-0_451-1
- Nair, P. & Kumar, S. (2024). Beyond the Borders: Fashion Influencers Shaping Global Trends. In N. Bi & R. Zhang (Eds.), Global Perspectives on Social Media Influencers and Strategic Business Communication (pp. 231-247). IGI Global. https://doi.org/10.4018/979-8-3693-0912-4.ch012
- Presented a paper in “International conference on interdisciplinary engagement and social innovations in business and tourism” in October 2023, Christ University, Bangalore.
- Presented an interdisciplinary paper in “Vachana 2024: ecospective - ecological discourses in South Asia” January 2024, Christ University, Bangalore.
- Presented a paper in GLOGIFT 24, Twenty-Fourth Global Conference on Flexible Systems Management, Indian Institute of Management Bodh Gaya, India. Theme: “Flexible Strategies and Management Practices for a Sustainable Future” in April 2024.
