Mr. Anurag Dwivedi

With over five plus years of combined industry and teaching experience, Anurag Dwivedi specializes in subjects such as Advertising Management, Public Relations Management, Marketing Management, Organizational Behaviour, Development Communication, Health Communication, and Media Studies. He has contributed to academic knowledge with five research papers published in UGC CARE and international peer-reviewed journals, covering topics like the influence of social media on audience buying decisions, COVID-19 health reporting, personalized advertising, challenges faced by journalists during the COVID-19 pandemic, and the impact of social media on news dissemination during COVID-19. Currently, he is working on papers exploring the emergence of telemedicine, the use of green advertising to raise awareness of environmental issues, and the roles of AI in advertising and journalism.