Dr. Seema Sambargi

• Bhagat, R., & Sambargi, S. (2019). Evaluation of personal innovativeness and perceived expertise on digital marketing adoption by women entrepreneurs of micro and small enterprises. International Journal of Research and Analytical Reviews (IJRAR), 6(1), 338-351.
• Sambargi, S., & Gopal, R. K. (2016). Predicting online buying using shopping orientation-a study on online grocery shopping among women. PES Business Review, 35-50.
• Bhagat, R., Rajan, S. R., & Sambargi, S. (2021). Digital marketing strategies adopted by women entrepreneurs and its impact on business performance (In the context of micro and small enterprises). International Journal of Management IT and Engineering, 11(4), 56-77.
• Sambargi, S. Roopa, K. V., Debnath, B., & Raghunandan Gopal, (2022). Millennials and Digitalization: Online shopping behavior. Journal of Positive School Psychology, 6(3), 10172-10185.
• Sambargi, S., Gangwar, N., Debnath, B., Roopa, K. V., & Hegde, S. R. (2022). Employees locked at home: Revisiting motivation theory-An analytical study. Journal of Positive School Psychology, 6(3), 9860-9878.
• Shreelatha, H. R., Sinha, R., & Sambargi, S. (2018). Disclosing Human Resource Accounting-Effect on Stock Investment Decision. International Journal of Recent Scientific Research, 9(9), 28910-28912.
• Shreelatha, H. R., Sinha, R., & Sambargi, S. (2019). Awareness of human resource accounting practices among equity investors in Bengaluru City. Asian Journal of Multidimensional Research (AJMR), 8(2), 120-125.
• Sambargi, S. Ramachander A., A Study on The Factors Influencing Financial Knowledge of People. Proteus Journal 11(10), 13-22

Books Published

• A Textbook of Probability and Statistics- Himalaya Publishing House
• Business Mathematics and Statistics- I K Publishing House -Reprint by Wiley Dreamtech

Newspaper Articles

• Technology, not trifurcation can solve BU's Problems- Article published in Times of India on 17/6/2016
• BU blunder - Is trifurcation really necessary? - Article published in Bangalore Mirror on 16/6/2016
• Rigour, rationale, please, not a revisionist agenda- article published in Editorial Page on 8/6/2022

Industry Interphase

• Consultancy for Narayana Nethralaya, ‘Enhancing competency and productivity of Call Centre Business Development Executive’ 2019

• Sambargi,S, & Bhargavi A ,Mindfulness and dance aesthetics for Self-Regulation Mindfulness  for Sustainable Business  and Innovation, 2^nd International Conference on Mindfulness at IIM Bodhgaya, 8^th -10^th February 2024
• Sambargi,S. & Bhargavi A, Challenges faced by Dancepreneurs in the context of artistic entrepreneurship Global Entrepreneurship & management Summit AAROHAN at ATLAS SkillTech University,23^rd -29^th March,2023
• S Corporate Social Responsibility Initiatives in India-An exploration of Emerging Trends and the impact of Mandatory CSR Spend on the Strategies for Sustaining Global Competition at International Conference on Innovation and Sustainable Business , C B Bhandari College, 18^th -19^th  October,2015
• Sambargi S, Srilakshmi S A , Critical Analysis of Learning Styles Of students using Fleming's Learning Style Inventory at the International Conference on Trends in Social ,Mobile, Analytics and Cloud by Stevenson University and Adarsh Institute of Management and Information Technology , 8-10^th December 2015
• Sambargi S, Gopal R K , Examining Consumer Acceptance and Factors affecting Online Shopping Innovation: An Empirical Study of Students in Bangalore: Innovation-The Key To Global Competitiveness Conference by BMS College of Engineering, 2013