Faculty
Dr. Sameeullah Khan
Associate Professor
Alliance School of Business
Dr. Sameeullah Khan is an Associate Professor of Marketing at the Alliance School of Business. He is a scholarly academic with a proven track record of high-quality intellectual contributions and academic proficiency. With over ten years of industry and academic experience, he brings a blend of teaching, research, and administrative skills. He has completed his Ph.D in Marketing from the Islamic University of Science and Technology, Kashmir. His Ph.D thesis theorizes the global problem of counterfeit luxury consumption from a generational identity perspective. He was declared the university topper in the Ph.D. coursework examination. He has also qualified UGC-NET in management. Before joining academics, he worked in leading multinational banks, including Citibank and HSBC.
He has published in leading marketing journals, including the European Journal of Marketing ABDC A*, Journal of Consumer Behaviour ABDC A, Journal of Product & Brand Management ABDC A, and Journal of Consumer Marketing ABDC A. He is the recipient of two “Best Paper Award” titles conferred on him by leading management institutions, including the National Institute of Technology, Srinagar, and Symbiosis Institute of Business Management, Hyderabad.
He is an expert in theory building and experimental design. His research work lies at the intersection of social psychology and luxury consumption. His primary research goals are directed toward understanding luxury buying behavior with emphasis on its sub-clusters, including counterfeit luxury consumption and responsible luxury consumption. He teaches courses on brand management, consumer behavior, research methodology, and luxury marketing across undergraduate, graduate, and doctoral levels. His teaching philosophy is based on creating an equitable learning environment, fostering student engagement, designing innovative teaching pedagogy, and driving assurance of learning.
Paper Publications
- Khan, S., Fazili, A. I., Thaichon, P., Quach, S., Parry, M. A., & Bashir, I. (2024). Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases. European Journal of Marketing. Advance online publication. ABDC A*.
- Khan, S., Fazili, A. I., & Bashir, I. (2023). Signaling norm salience through perceived peer counterfeit consumption. Journal of Product & Brand Management, 32(6), 812-827. ABDC A.
- Khan, S., Fazili, A. I., & Bashir, I. (2023). I feel so embarrassed, still, I want it! The self-presentational dilemma of counterfeit luxury buyers. Journal of Consumer Marketing, 40(1), 87-101. ABDC A.
- Khan, S., Fazili, A. I., & Bashir, I. (2022). Constructing generational identity through counterfeit luxury consumption. Journal of Product & Brand Management, 31(3), 415-437. ABDC A.
- Khan, S., Fazili, A. I., & Bashir, I. (2021). Counterfeit luxury consumption: A review and research agenda. Journal of Consumer Behaviour, 20(2), 337-367. ABDC A.
- Khan, S., & Fazili, A. I. (2019). Does the need for social status among price conscious consumers induces consumption of counterfeit luxury brands?. Journal of Business & Management, 25(2). ABDC C.
Paper Presentations:
- Khan, S., & Khan, H. A. (2021, January 16-17). Consumers’ Purchase Intention towards Counterfeit Luxury Brands: A Study of Fashion Products [Paper presentation]. International Conference on Contemporary Business Trends 2021, Srinagar, J&K, India. https://www.youtube.com/watch?v=aUSg8DyF4O4
- Khan, S. (2021, February 26-27). Examining Gen Y intention towards counterfeit luxury brands using the theory of planned behavior. [Paper presentation]. International Conference on Business Research and Innovation, Murshidabad, West Bengal, India.
- Khan, S., Fazili, A. I., & Bashir, I. (2021, February 27-28). Determinants of purchase intention towards non-deceptive counterfeit luxury consumption. [Paper presentation]. International Management Conference on “Re-Inventing the Future of Work and Business: Challenges, Opportunities, and the Path Ahead”, Bhubaneswar, Odisha, India. https://www.youtube.com/watch?v=nXxrsi15gzI
- Khan, S. (2021, February 12-14). Why do millennials pursue counterfeit luxury brands? [Paper presentation]. International Conference on Rigor, Relevance, & Resilience in Business & Management Research, Hyderabad, Telangana, India. https://www.youtube.com/watch?v=HRvHmIs3RzA
Book Chapters
- Khan, S., Fazili, A. I., Parry, M. A., & Bashir, I. (in press). Generational Identity and Consumption. Routledge Handbook of Identity and Consumption, 2nd
Best Paper Awards
- Best Paper Award for the paper entitled “Why do millennials pursue counterfeit luxury brands?” at International Conference (Virtual Mode) conducted by Symbiosis Institute of Business Management, Hyderabad in association with - College of Business at Tennessee Tech University, Cookeville, USA.
- Best Paper Award for the paper entitled “Consumers' Purchase Intention towards Counterfeit Luxury Brands: A Study of Fashion Products” at International Conference on Contemporary Business Trends 2021organized by the Department of Humanities, Social Sciences &Management (HSS&M), National Institute of Technology Srinagar.
