Dr. Rupesh Kumar M.

• Raghothaman and Rupesh Kumar, M, 2021, ‘Identifying the factors influencing the purchase behaviour while buying Private Label Brands using Utilitarian and Hedonic Needs’, published in Wesleyan Journal of Research, Vol. 14, Issue 2 (XXIV), pp.118 – 130, UGC Care Journal.
• Rohit D and Rupesh Kumar, M, 2021, ‘Factors which the Multispecialty Hospitals should incorporate to retain the patients in Bangalore City’, published in Wesleyan Journal of Research, Vol. 14, Issue 1 (XXIV), pp.118 – 130, UGC Care Journal.
• Raj Aman, Sharma Nikitha, Manoj Diya, M Rupesh Kumar 2020, ‘Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry’, Published in ‘TEST Engineering and Management’, 82, Issue 1, pp. 477-491 indexed in Scopus.
• R Pangriya, Rupesh Kumar, 2019, ‘My Store My Brand’ - A critical review of online and offline private label brands in India, International Journal of Indian Culture and Business Management, by Inderscience, 16 (2), 223-244, UGC Care Journal / ABDC ‘C'.
• R Pangriya, Rupesh Kumar, 2018, A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model, Indian Journal of Marketing, 48 (5), 32-42 (Impact Factor: 0.196) indexed in Scopus and ABDC ‘C'.
• Rupesh Kumar, M and Narayanan, AGV 2017, Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets: A Research Study, Indian Journal of Marketing, 47 (9), 7-22 (Impact Factor: 0.196) indexed in Scopus and ABDC ‘C'
• Rupesh Kumar M, S Kunal 2017, Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store, Asian Journal of Management, 8 (2), 204-214.
• Rupesh Kumar, M and Narayanan, AGV 2016, Effect of Impulse Buying on Socioeconomic Factors and Retail Categories, , 46 (9), 24-34 (Impact Factor: 0.196) indexed in Scopus and ABDC ‘C'.
• Rupesh, Kumar M, AGV Narayanan, 2016, Store Choice: Understanding the Shoppers’ Preference in Selecting an Apparel Multi-Brand Outlet, The IUP Journal of Marketing Management, Vol. XV, No. 1, February 2016, pp. 36-48.
• Rupesh, Kumar M, AGV Narayanan 2016, Whether Shoppers of Tier I City are aware about Multi-Brand Outlets, Asian Journal of Management, 7 (3), 176-184.
• Ruchita, Rupesh Kumar 2016, Factors Affecting the Performance of Private Label Brands in Indian Online Market: an Assessment of Reliability and Validity, Asian Journal of Management, 7 (3), 223-230.
• Rupesh Kumar, M, and Narayanan, AGV 2015 ‘Utilization of Multi-Brand Outlets by Apparel Shoppers’, published in Asia Pacific Journal of Marketing & Management Review with ISSN No. 2319 2836, Vol. 4, Issue 8, pp. 1 - 11. (Impact Factor: 0.645).
• Rupesh Kumar, M 2015, ‘Problems at Apparel MBOs (Multi - Brand Outlets)’, Published in Research Journal of Social Science and Management with ISSN No. 2251 1571, Vol.5, No.2, pp.191-199.
• Rupesh Kumar, M and Narayanan, AGV 2015, ‘A study on reasons to choose MBOs for shopping with special reference to Ready to Wear Industry in Coimbatore city’, published in Asia Pacific Journal of Marketing & Management Review with ISSN No. 2319 2836, Vol.4, Issue 1, pp. 68-74. (Impact Factor: 0.645).
• Rupesh Kumar, M and Narayanan, AGV 2015, ‘Shoppers Appeal towards Apparel MBOs with influence of ISD (In-Store Display) on Shopping’, published in Elk Asia Pacific Journal of Marketing and Retail Management with ISSN No. 2349-2317, Vol. 6, Issue 3, pp. 1-12. (Impact Factor: 2.045) – UGC Care Journal.
• Rupesh Kumar, M and Narayanan, AGV 2015, ‘Knowledge about Multi-Brand Outlets with special reference to Clothing Industry at Coimbatore city’, published in The International Journal of Business & Management with ISSN No. 2321 8916, Vol.3, Issue 1, pp. 100–103. (Impact Factor: 0.733).
• Rupesh Kumar, M and Narayanan, AGV 2015, ‘Problems at Apparel MBOs (Multi - Brand Outlets), Research Journal of Social Science and Management, 5 (2), 191-199.
• Rupesh Kumar, M and Narayanan, AGV 2014, ‘A study on troubles faced by the customers at MBOs (Multi-Brand Outlets) with special reference to Garment Industry in Coimbatore city, India’, published in Intercontinental Journal of Marketing Research Review with ISSN No. 2321 0346, Vol. 2, Issue 12, pp. 37-45. (Impact Factor: 0.612).
• Rupesh Kumar, M and Narayanan, AGV 2012, ‘A study on emerged and emerging retail formats in India’, published in ZENITH International Journal of Business Economics & Management Research, ISSN No. 2249 8826, Vol.2, Issue 12, pp.199-208. (Impact Factor: 0.503).
• Rupesh Kumar, M and Narayanan, AGV 2012, ‘A Study on Buyers Pleasure Regarding Multi-Brand Outlets with Special Reference to Apparel Industry in Coimbatore City – India’, published in European Journal of Economics, Finance and Administrative Sciences with ISSN No. 1450 2275, Vol. 48, pp.53-63, (Impact Factor: 0.026) rated by Scopus, listed in ABDC Category ‘C’.
• Rupesh Kumar, M and Narayanan, AGV 2012, ‘A Study on Buyer’s Behaviour in Shifting Retail Formats with Special Reference to Garment Industry in Coimbatore City’, Published in European Journal of Social Sciences with ISSN No. 1450 2267, Vol. 28, No. 2, pp.219-229, (Impact Factor: 0.027) indexed in Scopus.

Awards & Recognition

• Best Paper Award in International Conference at BIT, Sathyamagalam, 2022.
• Best Paper Award in Connaissance at Christ University, Bangalore, 2019
• Academic Advisory Committee Member at Perumal Manimekalai Institutions, Hosur.
• Session Chair person in International Conference at Jain University March 29, 2022.
• Moderator in International Conference at Christ University, 21 & 22 Jan. 2022.

• Sneha Sivakumar & Rupesh Kumar M presented a paper on “Impact of Hyper-personalization on Consumer Buying Behaviour at e-commerce platforms” International conference Modern Management & Research happened on 26 May 2022 at BIT, Sathyamagalam (Best Paper Award).
• Abhilasha Bhandari & Rupesh Kumar M presented a paper on “Analyzing the effect of consumption barriers on purchase intention towards sustainable fashion in India” at Sustainable Marketing – Delivering Value (SMDV), Kolkata chaired by Philip Kotler on 24 April 2022.
• Shamalu Mathew & Rupesh Kumar M presented a paper on “The multiple Dimensions of online Customer Experience throughout the customer journey”, International conference on paradigm shift in business and economy: challenges, initiatives and strategies in global context, SRM, Chennai on 3 & 4 March, 2022.
• Dhanak Langeh & Rupesh Kumar M presented a paper on ‘Effect of Augmented Reality on Purchase decisions made by women in Cosmetic Industry’, SDMIMD, Mysore, on January 27, 2022.
• Rupesh Kumar M presented a paper on ‘Switching Behaviour of Shoppers Within and Across the Apparel Multi-Brand Outlets’ at International Conference on Business and Education in the New Global Realties, Jain Group of Institutions, Bangalore, on December 22, 2020.
• Sidhaarth Ahuja and Rupesh Kumar M presented a paper on ‘To study the effect of Atmospheric Cues on Consumer Buying Behaviour at Hypermarkets’ at a National Conference on Emerging Trends in Business organized by CHRIST University, Bangalore, February 28 & 29, 2020.
• Rajan Mishra and Rupesh Kumar M presented a paper on ‘Role of advertising creativity, emotional appeal and informativeness on the acceptance of online Pharma sites in India - An empirical using Technology Acceptance Model at a National Conference on Emerging Trends in Business organized by CHRIST University, Bangalore, February 28 & 29, 2020.
• Raghothaman, Rupesh Kumar M presented a paper on ‘A study on Identifying the factors influencing the purchase decision of private label brands in Apparel stores using utilitarian and hedonic needs’ at an Connaissance 2020, CHRIST University, Bangalore, on 20 Feb., 2020.
• Hari Krishnan, Sanu Thomas, Sachin George and Rupesh Kumar M presented a paper on Buyer Persona on Online Dining at Bangalore at Connaissance 2019, Institute of Management CHRIST University, Bangalore - 1^st March 2019 (Best Paper Award).
• Rohit D and Rupesh Kumar M presented a paper on ‘To study the factors which the multi-specialty hospitals should incorporate to retain the patients in Bangalore City’, IBS Tenth International Conference, IBS Bangalore, June 27-28, 2019.
• Subham Pathak and Rupesh Kumar M presented a Case Study on ‘Savouries Manufacturing Companies Growth and Pitfalls’ at Eigth Case Conference - Cognosco 2019 (Aug. 16-17).
• Raj Aman, Sharma Nikitha, Manoj Diya, & Rupesh Kumar M, presented a paper on ‘Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry’, at the International Conference on Transformational Strategies for Business Sustainability, organized at Christ University, Bangalore, October 4 & 5, 2019.
• Karishma Mahnot, Veena Lakshmi, Rishi, & Rupesh Kumar M presented a paper on ‘A Study on Delivery charges affecting the Customer Buying Behaviour’, at an International Conference titled ‘Value Driven Marketing’ organized at SDMIMD, Mysore, October 18, 2019.
• Bhavesh Kumar, Rupesh Kumar M presented a paper on ‘Perceived Risks on Acceptance of Online Payment System in Bangalore’ at an International Conference titled Value Driven Marketing’ organized at SDMIMD, Mysore, October 18, 2019.
• Rupesh Kumar M and Narayanan, AGV, ‘A study on buyer’s behaviour in shifting retail formats with special reference to apparel retailing in Coimbatore city’ at National Institute of Technology (NIT), Tiruchirappalli on 20^th February 2013.
• Rupesh Kumar M, ‘Ancient Vs Modern Retailing in India’, during an International Conference on competency building strategies in business and technology for sustainable development at Sri Ganesh School of Business Management, Salem on 24^th 2012, pp.32.

List of Programmes Organized:

National Conference / Seminar (Convener)

• I have organized a National Conference titled as ‘Retailing’ on 12^th Dec’ 2012 at KSR School of Management, K. S. Rangasamy College of Technology, Tiruchengode, Tamilnadu.
• I have organized a National Conference titled as ‘Boundless Marketing’ on 23^rd Sept’ 2011 at KSR School of Management, K. S. Rangasamy College of Technology, Tiruchengode, Tamilnadu.

Marketing / Retail Conclave (Convener)

• I have organized a Retail Conclave with a theme ‘A War between Online Vs Offline Retail’ on 23^rd 2018 at CHRIST (Deemed to be University), Bangalore.
• I have organized a Retail Conclave with a theme ‘Disruption in Retail Industry’ on 29^th 2020 at CHRIST (Deemed to be University), Bangalore.
• I have organized a Marketing Conclave titled as ‘Boundless Marketing’ on 17 & 18 September’ 2021 at CHRIST (Deemed to be University), Bangalore.