Faculty
Dr. Rajeev Airani
Professor
Alliance School of Business
Dr. Rajeev Airani holds a Ph.D. in Marketing from Old Dominion University, Norfolk, VA, USA with his dissertation revolving around promotion impact on brand competition. He has an MBA and a BE from Karnatak University. He comes with close to two decades of industry experience as a Data Scientist across domains such as CPG & Retail, Hi-Tech, Telecom, BFSI and HR analytics. His interests are in the areas of Consumer Behavior, Business Analytics, Data Science and Brand Loyalty. Currently he is pursuing research in Machine Learning and Artificial Intelligence (ML / AI) applications in marketing methodologies. Through his academic career, he has been teaching and guiding doctoral, graduate and undergraduate students.
- Airani, Rajeev and Kiran Karande ‘How Social Media Effects Shape Sentiments along the Twitter Journey? A Bayesian Network Approach’, Journal of Business Research, vol. 142, Issue C, 988-997.
Patents:
- BRAND POSITIONING AND PROMOTION IMPACT EVALUATION SYSTEM , Publication number: 20130254013
- SCENARIO BASED CUSTOMER LIFETIME VALUE DETERMINATION, Publication number: 20140289007
- SYSTEM AND METHOD FOR FORECASTING A TIME SERIES DATA, Publication number: 20160034615
- Airani, Rajeev, ‘A Generalized Model for Asymmetric Effect of Price Elasticities Incorporating Neighborhood Effect and Income’, May 2003, Academy of Marketing Science Annual Conference, Washington DC.
- Airani, Rajeev, and John B. Ford, ‘Manifestation Issues and Fundamental Explananda of Cross-Cultural Marketing Research: The case of Market Orientation’, May 2004, Academy of Marketing Science Annual Conference, Vancouver.
- Airani, Rajeev, ‘Neighborhood Share and Quality Effects’, June 2007, Marketing Science Conference, Singapore
