Faculty
Dr. Raj Dash
Assistant Professor
Alliance School of Business
Dr. Raj Dash is a PhD in marketing from IIM Bangalore. His primary area of research is online consumer behavior. He teaches courses on e-commerce, media planning, research methodology, and marketing analytics. Before his career in academics, Raj did his MBA from IIM B and worked in the industry for many years across various marketing functions: product and brand management, sales, advertising, and marketing research.
- Dash, R., & Bhattacharjee, B. (2024). Consumer uptake of energy-efficient appliances in India's online marketplace: An electronic word-of-mouth (eWOM) process model. Utilities Policy, 88, 101750. https://doi.org/10.1016/j.jup.2024.101750
Authors' share link: https://authors.elsevier.com/a/1j4mH3Peo9rAAm
Market Segmentation of Facebook Users: paper presented in International Conference on Business Analytics and Intelligence, Paper Link: Market Segmentation of Facebook Users by Raj Dash :: SSRN
International Marketing Conference of IIM Shillong 2021: organized the conference in the capacity of a team member.
