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Dr. Raj Dash

Assistant Professor

Alliance School of Business

Dr. Raj Dash is a PhD in marketing from IIM Bangalore. His primary area of research is online consumer behavior. He teaches courses on e-commerce, media planning, research methodology, and marketing analytics. Before his career in academics, Raj did his MBA from IIM B and worked in the industry for many years across various marketing functions: product and brand management, sales, advertising, and marketing research.

Market Segmentation of Facebook Users: paper presented in International Conference on Business Analytics and Intelligence, Paper Link: Market Segmentation of Facebook Users by Raj Dash :: SSRN

International Marketing Conference of IIM Shillong 2021: organized the conference in the capacity of a team member.