Faculty
Dr. Asif Hamid Charag
Assistant Professor
Alliance School of Business
Dr. Asif Hamid Charag is an Assistant Professor of General Management at the Alliance School of Business. He earned his Ph.D. in Management from the Islamic University of Science and Technology and has successfully qualified the UGC-NET in Management. Recognized for his significant academic contributions, he demonstrates exceptional expertise in his field. His research has been published in esteemed national and international journals, such as Tourism Review, Journal of Islamic Marketing, and International Journal of Tourism Cities. Dr. Asif's research interests include consumer behavior, tourist behavior, and decision-making processes.
- Fazili, A. I., Charag, A. H., Bashir, I., Alshiha, A. A., & Sofi, M. R. (2023). Conflicts and tourists’ destination choice intention: a study of Kashmir Valley in India. Tourism Review, 78(5), 1336-1357.
- Charag, A. H., Fazili, A. I., & Bashir, I. (2021). Residents’ perception towards tourism impacts in Kashmir. International Journal of Tourism Cities, 7(3), 741-766.
- Charag, A. H., Fazili, A. I., & Bashir, I. (2020). Determinants of consumer’s readiness to adopt Islamic banking in Kashmir. Journal of Islamic Marketing, 11(5), 1125-1154.
