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Core Faculty

Dr. Arindam Das

Professor & Director – Centre of Excellence for Cultural Studies

Dr. Arindam Das holds a Ph.D. in English from Vidyasagar University, West Bengal. He is a Critical Business Culture and Communication specialist with 21 years of experience, and his research interests are as diverse as Critical Communication Studies, Critical Marketing Studies, Consumer Culture Theory & Global South, Consumer Well-being, Macromarketing, Critical Advertising Studies, Critical Organizational Studies, Post/decolonial Discourses, Cultural Studies, Race Studies, and Literary Criticism & Theory. Dr. Das is also an MDP expert on Communication Skills, Negotiation Skills, Aesthetic Leadership, Corporate Report Writing, Presentation Skills, Storytelling for Leadership and Branding. He is currently a visiting Faculty with IIM Trichy (Trichy & Chennai campuses) and IIM Amritsar, offering courses on Business Storytelling. Awards and Recognitions
  • Recipient of ERASMUS MUNDUS + Staff Mobility (KA-171) for Teaching Fellowship at Aksaray University, Turkey, 2025.
  • Invited to Durban University of Technology as a Keynote Speaker for their International Staff Week organized from 28th to 30th July 2025
  • Recipient of the “Australia India Council Australian Studies Fellowship” in 2010-11. As a part of the program, he was a Fellow at the University of New South Wales, Sydney; Monash University, Melbourne; University of South Australia, Adelaide; University of Queensland, Brisbane and Australian National University, Canberra.
  • Nominated and fully funded by Monash University, Melbourne to represent the Indian academia doing research in Australian studies and deliver a paper at the first world conference in Australian Studies at Monash University, Prato Centre, Italy (September 2010).
  • Two of his critical works in Australian literature have been paraphrased, reviewed, and highly recommended in YWES (a qualitative narrative bibliographical review) (2016) Volume. 96.1, 2017 (The Year\\\'s Work in English Studies, Oxford University Press, UK).
Publications

Journal Articles:

  • (2025) \\\"Servant Subversions: Reading the British Anxiety over ‘Native Nuisance’ as Infra-Politics in Anglo-Indian Household Manuals.\\\" 3L: Language, Linguistics, Literature® The Southeast Asian Journal of English Language Studies (Penerbit Universiti Kebangsaan Malaysia, Scopus Q1) http://doi.org/10.17576/3L-2025-3103-09 (Co-author: Francis Banerjee)
  • (2025) \\\"Government support, leadership and financial performance of MSME restaurants in Egypt: A moderated mediation model.\\\" Tourism and Hospitality Research  (Sage, Scopus Q1) https://doi.org/10.1177/14673584251387348 (Co-author: Z. Elkhwesky, Md. Afjal, S. Knawel, José-Alberto Castañeda-García)
  • (2025) \\\"Towards a Dalit Aesthetics in Marketing.\\\" Consumption, Markets & Culture (Taylor & Francis; Scopus Q1, ABDC B) https://doi.org/10.1080/10253866.2025.2552457 (Co-authors: D. Chanda, A. Khare)
  • (2024) \\\"Family Recipe Diaries and Consumption of Transcultural Anglo-Indian Identity\\\" Asian Ethnicity (Taylor & Francis; Scopus Q2) https://doi.org/10.1080/14631369.2024.2444266 (Solo-authored)
  • (2024) \\\"AI Impacts, Concerns, and Perspectives in the Global South: A Thought Leadership Round Table\\\" Russian Sociological Review  (National Research University Higher School of Economics; Scopus Q2) DOI: 10.17323/1728-192x-2024-4-173-195 (Co-authors: G. Muschert, M.J. Dutta, M.B. Aytaç, P. Tripathi, A. Khare, S. Ray)
  • (2024) \\\"The Impact of Socio-Cultural and Demographic Factors on Gen AI Accessibility, Usability, and Applicability in the UAE\\\" Russian Sociological Review (National Research University Higher School of Economics; Scopus Q2) DOI: 10.17323/1728-192x-2024-4-140-172 (Co-authors: A. Shomotova, S. Husain, A. Elsayary, G. Muschert)
  • (2024) \\\"AI: Socio-Cultural Perspectives from the Global South – Guest Editor’s Introduction\\\" Russian Sociological Review (National Research University Higher School of Economics; Scopus Q2) DOI: 10.17323/1728-192x-2024-4-9-19 (Co-author: G. Muschert)
  • (2024) \\\"Techno-humane futures in the global south: lessons from Professor Shonku.\\\" Technovation. (Elsevier; Scopus Q1, ABDC A) (IF 11.1). https://doi.org/10.1016/j.technovation.2024.102987  (co-author: Subhasis Ray)
  • (2023) \\\"Consumption Culture and Critical Sustainability Discourses: Voices from the Global South.\\\" Sustainability. (MDPI; Scopus Q1) (IF 3.3) https://doi.org/10.3390/su15097719  (co-author: Pia A. Albinsson)
  • (2023) \\\"Communication in global crises: critical discourses on consumption, culture, power, and resistance.\\\" Consumption, Markets & Culture. (Taylor & Francis; Scopus Q1, ABDC B,) (IF 1.9) https://doi.org/10.1080/10253866.2023.2221178  (co-authors: Himadri Roy Chaudhuri and Lee Edwards)
  • (2022)\\\"Pandemics and Consumer Well-being from the Global South,\\\" Journal of Consumer Affairs (Wiley Online Library; Scopus Q1, ABDC A) (IF 2.5) (co-author: Himadri Roy Chaudhuri) https://doi.org/10.1111/joca.12437
  • (2022) \\\"Narrating the anxious market: in search of alternatives during global crises,\\\" Consumption, Markets & Culture. (Taylor & Francis; Scopus Q1, ABDC B) (IF 1.9) (co-authors: C. Bourne, D. Mumby, D. Munshi, H. Roy Chaudhuri and L. Edwards) https://doi.org/10.1080/10253866.2022.2066656
  • (2022) \\\"Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern,\\\" Journal of Advertising (Taylor & Francis; Scopus Q1, ABDC A) (IF 5.4) (co-authors: Aubrey R. Fowler III and Jie G. Fowler) http://doi.org/10.1080/00913367.2022.2031353
  • 2022) \\\"Catharsis of Male Consumption: Masculinity and Indian Market\\\" Journal of Consumer Affairs (Taylor & Francis Online; Scopus Q1, ABDC A) (IF 2.5) (co-authors: Paromita Goswami and Himadri Roy Chaudhuri) http://doi.org/10.1111/joca.12475
  • (2020). “‘Making and Unmaking’: The Project of Colonial Nation-State and Counter Discursive Strategy of Ethnonation in Benang,” Journal of Postcolonial Writing (Taylor & Francis; Scopus Q1) (IF 0.5)  https://doi.org/10.1080/17449855.2019.1681710
  • (2016). “White(washing) Australia and Nationalism Theory of Ernest Gellner,” The Journal of the European Association for Studies of Australia. 7(1): 50-60. http://moujique.savana-hosting.cz/easa_wp/wp-content/uploads/2019/02/06-Arindam-Das-White-Australia-and-Nationalism-Theory-of-Gellner_PAGC.pdf
  • (2012). “Resisting De-racination, Reviving Identity: Re-Reading Kim Scott’s True Country,” Rupkatha Journal: On Interdisciplinary Studies in Humanities. 4.2.:144-52. Web. (Scopus, Q3 indexed).  https://rupkatha.com/V4/n2/03_Kim_Scott_True_Country.pdf

Book Chapters (Select):

  • (2025) \\\"Gender Digital Divide in India: A Capability and Social Justice Approach Analysis\\\" Handbook of Social Justice in the Global South. Eds. Nikhil Deb, Manjusha Nair, and Glenn W. Muschert. Elgaronline, 320-332
  • (2011). “Bollywood in Australian Style: Re-imagining the Nation’s Multiculturalism through Silver Screen.” Landscape, Place and Culture: Linkages between Australia and India. Eds. Deb N. Bandyopadhyay, Paul Brown and Christopher Conti. Newcastle upon Tyne: Cambridge Scholars Press, 160-75.
  • (2011). “Returning the ‘Medusa’s Gaze: Aboriginal Decolonizing of Western Research Methodologies.” Research Methods in Social Science. Ed. Sandip K. Ghatak. Bidisa: The Institute of Social Research and Applied Anthropology, 103-18.
  • (2014). “‘Ethnonationalism’, ‘Strategic Essentialism’ and Aboriginal Identity Formation: Corroboree as Case Study.” Globalisation: Australian-Asian Perspectives. Eds. Cynthia vanden Driesen and T. Vijay Kumar. New Delhi: Atlantic Publishers and Distributors, 215-229.
  • (2014). “Mediating Image of a Lost Motherland: Chutney-Soca and Indo-Caribbean Diaspora.” Transnational Literature: Emergence of Transnational Literature. Ed. Keya Majumdar. New Delhi: Prestige Books International, 162-74.
  • (2015) “(Un)Straightening Heterosexism: The Counter Discourse of LGBT Magazines and Newsletters of India.” Outside the British Canon: Reading Literatures from Former European Colonies. Ed. Sarbojit Biswas. Jaipur: AADI Publications, 114-21.
  • (2016). “Wreck/Con/Silly/Nation”: “Mimicry,” “Strategic Essentialism,” and the “Friendly Frontier” of Scott’s That Deadman Dance. A Critical Companion to Kim Scott. Ed. Belinda Wheeler. New York: Camden House/Boydell and Brewer, 61-73.
  • (2021). “From Asansol to Sydney: Terry Morris, Microhistory and Hybrid Identity.” Anglo-Indian Identity: Past and Present, in India and the Diaspora. Eds. Robyn Andrews and Merin Simi Raj. Cham (Switzerland): Palgrave Macmillan. 231-50. http://dx.doi.org/10.1007/978-3-030-64458-1_10
  • (2022) “Possibilities through ‘Strategic Essentialism’: Adani TNC and Protest and Negotiation Discourses in Australia.” Ed. Paul Sharrad. Cham (Switzerland): Palgrave Macmillan. 87- 104. doi. 10.1007/978-3-030-81325-3_6 (Scopus Indexed)
  • (2022). “Permission to Narrate”: Colonialism, Anti-colonialism, Postcolonialism and Organisational Nostalgia. In: Jammulamadaka, N., Ul-Haq, S. (eds) Managing the Post-Colony South Asia Focus. Managing the Post-Colony. Springer, Singapore. 77-99. https://doi.org/10.1007/978-981-19-2988-5_5
  • (2023). \\\"The Preservation and Performance of Intangible Cultural Heritage on Social Media: A Critical Estimation,\\\" In: Digitalization of Culture through Technology. (eds. D. Mishra and S. R. Samanta) [co-author: D. Chanda]. New York: Routledge. 220-224.
  • (2023). \\\"To Trust or Not to Trust Cybots: Ethical Dilemmas in Posthuman Organization.\\\" [Co-author: D. Chanda] New Horizons for Industry 4.0 in Modern Business. Eds. Anand Nayyar et al. Switzerland: Springer International. 189-208. https://doi.org/10.1007/978-3-031-20443-2_9
  • (2024) \\\"Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony\\\" Postcolonial Marketing Communications: Images from the Margin. (eds.) Das, A.; Turkdogan, O. S., and Roy Chaudhuri, H. Singapore: Springer. https://doi.org/10.1007/978-981-97-0285-5_7
  • (2024) \\\"Introduction\\\" [Co-author: O.S. Turkdogan] Postcolonial Marketing Communications: Images from the Margin. (eds.) Das, A.; Turkdogan, O. S., and Roy Chaudhuri, H. Singapore: Springer. https://doi.org/10.1007/978-981-97-0285-5_1
Conference

Conference Proceedings:

  • Das, Arindam, Himadri Roy Chaudhuri, and Apoorv Khare. (2018). “The Middle Class and the Market: Imagery Rhetoric from Colonial to Nehruvian India.” 43rd Macromarketing Conference, Leipzig, Germany. (International) (ISBN 978-3-00-060623-6) https://www.macromarketing.org/assets/proceedings/2018-macromarketing-proceedings.pdf
  • Das, Arindam, Frithiof Sevenson, Markus Arthur Launer and Himadri Roy Chaudhuri. (2020). “Decision Making Style and Trusting Stance at Workplace: A Socio-Cultural Approach” Communities in New Media: From Hybrid Realities to Hybrid Communities Proceedings of 23rd Conference GeNeMe, Dresden, Germany. 217-225. (Scopus indexed)
  • Das, Arindam. (2020). \\\"Posthuman Organizations and Digital Trust.\\\" Conference Proceedings of 4th Service Management Congress, Ostfalia University of Applied Sciences, Suderburg, Germany. 51-58. 10.13140/RG.2.2.15347.66086
  • Das, Arindam. (2021). \\\"Ethnonationalism in the Marketplace: An Ethnographic Study on Tibetan Refugee-run Business in India.\\\" 1st Global Macromarketing Conference (co-authors Jie G. Fowler, Ahmet Ekici, and Himadri Roy Chaudhuri). (ISSN: 2168-1481) https://www.macromarketing.org/assets/proceedings/2021-macromarketing-proceedings.pdf
  • Das, Arindam. (2021). “Deconstructing Digital Trust: Possibilities of Post-i4.0.” 5th International Online Service Management Congress. Ostfalia University of Applied Sciences, Germany. (ISSN 2198-9184) https://www.ostfalia.de/cms/de/pws/launer/arbeitspapiere/Conference-Proceeding-5-Congress-2021- V4-English.pdf

Books:

  • (2024) Postcolonial Marketing Communication. eds. Arindam Das, Ozlem Sandikci Turkdogan; Himadri Roy Chaudhuri. Singapore: Springer Nature. https://doi.org/10.1007/978-981-97-0285-5

Newspaper Articles:

  • “AI can’t Completely Rule out Human Cognition,” Deccan Herald. 08 April 2019
  •  “Management’s Soft Angle,” The Tribune. 10 April 2019
  • “Soft Skills to the Rescue.” The Pioneer. 17 April 2019 “Law in the Age of Artificial Intelligence,” Business World: Education. 20 April 2019
  • “Law in the Age of Artificial Intelligence,” Business World: Education. 20 April 2019

Conference Presentations (Select):

  • \\\"Translating Indianness to Ausiness: Building the Multicultural Nation through Bollywood.\\\" Monash University Prato Centre, Italy. (2010)
  • \\\"Commodifying the Classical: Re-visioning Sanskritized Culture in Australia.\\\" Indian Association for the Study of Australia (Eastern Region), Australian Government, Australia India Council and Monash University, Melbourne. (2015)
  • “Postnational Satire: Honest Government Ads and Incredulity unto the Grand Discourses of Australian Nation-State.\\\" Indian Association for the Study of Australia, Eastern Region & Wollongong University, Australia. (2018)
  • “Chutney Mary: Rethinking Identity through their Culinary Consumption Culture.\\\" Dept. of Humanities and Social Science, IIT, Madras. (2018)
  • \\\"Legitimization of Environmental Exploitation: Developmental Discourses in Indian/Australia Corporate Storytelling.\\\" Indian Association for Study of Australia (Eastern Region), Australian National University and Wollongong University. (2019)
  • \\\"Barbara Stern: Literary Theory and Criticism in Advertising and Consumer Research.\\\" 46th Academy of Marketing Science Annual Conference. Monterey, CA, USA. (2022)
  • \\\"Demarketization and Subaltern Politics: Views from India.\\\" Consumer Culture Theory. Corvallis, OR, USA. (2022)
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