Faculty
Dr. Anirban Chowdhury
Professor
Alliance School of Design
Dr. Anirban Chowdhury is a Professor & Faculty-in-Charge (UX & IxD and Research) at Alliance School of Design and Creative Arts in Alliance University. He is Hony. Secretary, Design Research Council of India (drci.in/members). He is a design researcher (75+ publications & 15 + Design Registrations / Patents) and UX designer having 15+ Years of Work Experience. He is the implementer of NEP in Design Education and he is the author of a book titled "A Pocket Guide to HCI and UX Design"; and, "Neurodesign and Neuromarketing Startup Guide". He is a trainer of Design Thinking & Innovation and Data Analytics. He is an inventor of Non-parametric Mediation Statistics and Transition State Design Economics. He is a practitioner of Value-Based Design Education. He has served as a Dean of the Graphic Era School of Design, GEHU, Dehradun; and, Associate Dean (Acad.) of NMIMS School of Design, Mumbai. He has joined as Faculty and Head of UX & IxD and Asst. Dean R & D at School of Design, University of Petroleum and Energy Studies, Dehradun, continued from 2017 to 2022. He worked for MIT Institute of Design, Pune from January 2015 to September 2017 as an Assistant Professor of User Experience Design. He is an alumnus of the University of Calcutta. He was recently awarded the 'Springer Young Researcher Award 2015 (Doctoral)' given by the Indian Society of Ergonomics (ISE) for his research work in the area of cognitive ergonomics and user experience design. He was also awarded the “Young Scientist Award” (2014) by The Physiological Society of India for his Usability Engineering Research. He awarded his PhD degree from the Indian Institute of Technology (IIT) Guwahati. Area of his PhD research was Cognitive Ergonomics and Anthropomorphic Product Experience Design. His areas of research and teaching focuses on Neurodesign and Neuromarketing Techniques, Cognitive Ergonomics, User Experience Design, Data Analytics, Virtual Ergonomics, Applied Ergonomics, Affective Design & Entrepreneurship. He has extensively worked on OHS at Regional Occupational Health Centre (E), Indian Council of Medical Research (ICMR). He is a member of the Design Research Society (DRS), Design Management Institute (DMI), American Psychological Association (APA), USA; Indian Society of Ergonomics (ISE), Association of Designers of India (ADI), Design Management Institute (DMI), UK; Indian Science Congress Association (ISCA), American Physiological Society (APS), USA; the Physiological Society of India (PSI), and the International Association of Engineers (IAENG). He has served as a Reviewer and as an editorial board member of several journals. He has 65+ Publications in National/ International Peer Reviewed Conferences/ Journals.
Journal Publications (15+)
- Chowdhury, A., & Ramadas, R. (2022). Cybernetic Hive Minds: A Review. AI, 3(2), 465-492.
- Banerjee, S., Chowdhury, A., & Yein, N. (2023). User experience evaluation of a virtual reality Tool used for 3D modelling in Industrial Design Education: a study in the Indian context. Designs, 7(5), 105.
- Ramadas, R., & Chowdhury, A. (2020). Hypnotic computer interface (hypCI) using GEORGIE: An approach to design discrete voice user interfaces. Journal of Intelligent & Fuzzy Systems, 38(5), 6507-6516.
- Chowdhury, A. (2023). When Spirituality Meets Creative Works and Design: A Theory on Trinity of Creative Practices. International Journal of Design and Allied Sciences, 2 (2), 68-73.
- Sah, R., & Chowdhury, A (2023). The Influence of Aesthetics and Apparent Usability on Jewelry Design Preference. ASR Chiang Mai University Journal of Social Sciences and Humanity 11 (1), 1-17.
- Sanjog, J., Karmakar, S., Patel, T., & Chowdhury, A. (2015). Towards virtual ergonomics: aviation and aerospace. Aircraft Engineering and Aerospace Technology: An International Journal, 87(3), 266-273.
- Hemani, S., Das, A. K., & Chowdhury, A. (2017). Influence of urban forms on social sustainability: A case of Guwahati, Assam. Urban design international, 22, 168-194.
- Chowdhury, A., Karmakar, S., Reddy, S. M., Ghosh, S., & Chakrabarti, D. (2014). Usability is more valuable predictor than product personality for product choice in human-product physical interaction. International Journal of Industrial Ergonomics, 44(5), 697-705.
- Sanjog, J., Patel, T., Chowdhury, A., & Karmakar, S. (2015). Musculoskeletal ailments in Indian injection-moulded plastic furniture manufacturing shop-floor: Mediating role of work shift duration. International Journal of Industrial Ergonomics, 48, 89-98.
- Chattopadhyay, B. P., Gangopadhyay, P. K., Das, A., Alam, S. J., Hossain, M., Chowdhury, A., & Kundu, A. (2014). Respiratory response to tobacco dust exposure among biddi binders: A follow up and bronchodilator study. Indian Journal of Occupational and Environmental Medicine, 18(2), 57.
- Kumar, P., Chakrabarti, D., Patel, T., & Chowdhuri, A. (2016). Work-related pains among the workers associated with pineapple peeling in small fruit processing units of North East India. International Journal of Industrial Ergonomics, 53, 124-129.
- Chowdhury, A., Sanjog, J., Reddy, S. M., & Karmakar, S. (2012). Nanomaterials in the field of design ergonomics: present status. Ergonomics, 55(12), 1453-1462.
- Chowdhury, A., Karmakar, S., Reddy, S. M., Sanjog, J., Ghosh, S., & Chakrabarti, D. (2012). Visual attention analysis on mutated brand name using eye-tracking: a case study. World Academy of Science, Engineering and Technology International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 6(8), 1132-1135.
- Chowdhury, A. (2016). Insights on ‘managing emotion in design innovation’.
- Aher, M., Multanwala, H., Goswami, M., & Chowdhury, A. (2022). Visual Human Factor Issues Related to Virtual Reality Devices and Interfaces. J. Des. Allied Sci, 1, 1-7.
See more: https://scholar.google.co.in/citations?user=DiEAw7cAAAAJ&hl=en
Books (04):
- Chowdhury, A. (2022). A Pocket Guide to HCI and UX Design. Partridge Publishing, India.
- Chowdhury, A. (2019). Neurodesign and Neuromarketing Startup Guide. Educreation Publishing, Delhi.
- Goyal, T and Chowdhury, A. (2021). Designing User Interface For Task Management Mobile App: Enhancing UI/UX with Personalization and customization Features, Lambert Academic Publishing, Germany.
- Das, E and Chowdhury, A. (2021). Designing User Interface of a Decision Support System for Career Choice. Pen to Print Publishing LLP, India.
Awards:
- Winner of MOST DISTINGUISHED PAPER AWARD at IPDIMS-23, NIT Rourkela, India.
- Winner of Best Professor of the Year -2023, Education Excellence Award, Kites Craft.
- Winner of Springer DISTINGUISHED PAPER AWARD at ICoRD-23, IISc. Bangalore, India.
- Winner of DISTINGUISHED PAPER AWARD at HWWE-2021, 1-3 Dec, organized by IIT Guwahati.
- Won the BEST PAPER AWARD at IPDIMS-20 during 12-13 February 2021, by NIT Rourkela.
- BEST PAPER AWARD at Second Doctoral Colloquium-2019 organized by UPES, Dehradun.
- Awarded with UPES BEST RESEARCHER AWARD (2019) from UPES School of Design.
- Won the BEST PAPER AWARD at ICIPDIMS during 17-18 May 2019, by NIT Rourkela.
- Awarded with the UPES BEST RESEARCHER AWARD (2018), an Award for Research Excellence, given by UPES-Dehradun.
- Awarded with the 'SPRINGER YOUNG RESEARCHER AWARD (Doctoral)-2015', by, Indian Society of Ergonomics (ISE) in association with Springer Nature.
- Awarded with the YOUNG SCIENTIST AWARD (Prof. Sacchidananda Banerjee Memorial
- Research Prize, 2014), generally given for significant research contribution in the field of
- Usability Engineering by The Physiological Society of India
- Recently, my students Vinayak Bhandare & Pushkar Dhande, the PG UX Design students, MIT
- Institute of Design, grabbed Bronze Award (YUJ Design Uxplorer-2017), under My guidance.
- DBT Senior Research Fellowship- June 2013 to June 2014
- DBT Junior Research Fellowship- June 2011 to June 2013
- DST (WB) Junior Research Fellowship- Oct 2010 - June 2011
Other Achievements:
COVID-19 Featured Projects
- Designing Interface of a Telemedicine Application to Anticipate the COVID 19 Scenario (with feature of AI based detection of COVID-19) – Patent filed
- Interactive helmet design for Autistic children
- Exploring Human Drone Interactions for Rapid Surveillance and Distribution of Essential Oral Medicines during COVID-19 in Uttarakhand
Consultancies/Live Projects:
- Title: “Design and Development of ‘NO’: An app for women safety.” funded by Charity Berlin Hospital
(Germany) and KEM Hospital (Pune, India). (Fund amount= INR 2,00,000) // Tenure: From March 2016 to June 2016//
Designation: Principle Investigator//
- Title: Designing Campaign Aids for Startup India
Yatra: Uttarakhand – 2018, (Sponsored by Government of India and Government of Uttarakhand). (Fund amount= INR 4,50,000)// Tenure: From February 2018 to March 2018 //
Designation: Principal Designer
- Title: Visualization of Stock Market Data in VR environment for Stock Investors of India Sponsored by VAMRR Technologies, Pune (Fund amount= INR 12,000) // Tenure: From Sept 2019 to Oct 2019 //
Designation: Design Mentor // Affiliation: UPES - School of Design (SoD), Dehradun, India. - Title: Design for digital branding and website for Kiiro India, Dehradun (Fund amount= INR 1,00,000) // Tenure: From Sept 2019 to Nov 2019 //
Designation: Design Mentor //
Research Projects:
- Title: “Design and Development of a System for Ease of Activities and Services of a Business Incubator: A Business Design Perspective.” funded by UPES-SEED Grant (INR 2,00,000), UPES-Dehradun, Uttarakhand, India. // Tenure of Work: From July 2018 to June 2019 // Designation: Principle Investigator
- Designing Interface of a Telemedicine Application to Anticipate the COVID 19 Scenario (with feature of AI based detection of COVID-19) – Patent filed
- Interactive helmet design for Autistic children Exploring Human Drone Interactions for Rapid
- Surveillance and Distribution of Essential Oral Medicines during COVID-19 in Uttarakhand
PhD Guidance
- Effectiveness of Immersive Media and Game Based Learning in building empathy among Nursing Professionals in India (Supervisor of Ms. Manisha Mohan, ID: 500080630): Abstract Submitted/ Pre-thesis Seminar Defended
- Effectiveness of immersive media in the development of motor skills among learners in online design education (Co-Supervisor of Mr. Shakti Banerjee, ID: 500080037): Ongoing
- Creating sustainable products from textile waste generated during fabric cutting stage in the garment production process (Co-supervisor of Ms. Jharna Joshi, ID:500080038) : Ongoing
- The role of design and e-business in the advancement of indigenous craft: A case study of handmade glass industry (Supervisor of Mr. Rakesh Sah, ID: 500042936) – Abstract Submitted/ Pre-thesis Seminar Defended
- Designing Contemporary Indian Political Cartoon and its applications in new media for social impact (Supervisor of Mr. Prasun Chakraborty, ID: 500066149) - Abstract Submitted/ Pre-thesis Seminar Defended and Thesis Submitted
- Design and Evaluation of Aesthetics, HMI and Experiential Aspects of Amphibious Vehicle (Supervisor of Mr. Debashis Majumder, ID: 500057722)-Thesis Awarded
Conferences & Book Chapters (50+):
- Chowdhury, A. (2022). Strategizing Total User Experience Design for Better Business Outcome. In Recent Trends in Product Design and Intelligent Manufacturing Systems: Select Proceedings of IPDIMS 2021(pp. 587-594). Singapore: Springer Nature Singapore.
- Chowdhury, A., & Varala, V. (2023, January). Analysing Semiotics and Affective Values of Posters. In International Conference on Research into Design(pp. 215-226). Singapore: Springer Nature Singapore.
- Chowdhury, A., & Rohankar, S. (2023). Effects of Animation Types on Visual Search Behavior: A Study on Mobile Icon Search. In Communication Design and Branding: A Multidisciplinary Approach(pp. 253-266). Cham: Springer Nature Switzerland.
- Mishra, B., & Chowdhury, A. (2023). Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster. In Communication Design and Branding: A Multidisciplinary Approach(pp. 175-183). Cham: Springer Nature Switzerland.
- Bhattacharjee, S., & Chowdhury, A. (2022, November). Enhancing the Existing Plant Buying Experience Using a Persuasive Design Strategy. In Conference of Innovative Product Design and Intelligent Manufacturing System(pp. 297-308). Singapore: Springer Nature Singapore.
- Chowdhury, A., & Rohankar, S. (2023). Effects of Animation Types on Visual Search Behavior: A Study on Mobile Icon Search. In Communication Design and Branding: A Multidisciplinary Approach(pp. 253-266). Cham: Springer Nature Switzerland.
See more: https://scholar.google.co.in/citations?user=DiEAw7cAAAAJ&hl=en
Design Patents/ Registration (15+)
- Speaker: A Chowdhury, C Kachare IN Patent 381950-001 (2023)
- Bus stop (with solar roof top): A Chowdhury, C Kachare IN Patent App. 402560-001 (2023)
- BUS STOP (With Solar Roof Top): A Chowdhury, C Kachare IN Patent App. 402559-001 (2023)
- Speaker: A Chowdhury, C Kachare IN Patent App. 381949-001 (2023)
- Bluetooth Speaker A Chowdhury, C Kachare IN Patent App. 381948-001 (2023)
See more: https://scholar.google.co.in/citations?user=DiEAw7cAAAAJ&hl=en
