Faculty
Dr. Aishwarya Shrivastava
Assistant Professor
Centre for Distance and Online Education
Aishwarya Shrivastava is a distinguished academician, researcher, and mentor with a deep commitment to education and research. She completed her Ph.D. in Applied Economics and Business Management under the Faculty of Commerce in 2025 and was awarded the prestigious Senior Research Fellowship (SRF) by UGC. She holds an MBA in Business Analytics from IMT Ghaziabad, an M. Com in Marketing Management, and a B. Com (Honours), along with qualifying JRF in Commerce and NET in Management, showcasing her academic excellence.
She has extensive experience as an Assistant Professor, teaching undergraduate and postgraduate students and designing engaging, research-driven curricula. She has also mentored UGC NET students. Her teaching philosophy integrates critical thinking, analytical problem-solving, and industry-focused learning, ensuring students are well-prepared for academic and professional success.
Aishwarya has published multiple research papers in reputed national and international journals, focusing on fintech, digital transactions, cashless economies, and blockchain technology. Some of her notable publications include:
- "Psycho-Social Analysis of UPI Payment Among the Young Population" (Awaiting Publication in Routledge and Taylor & Francis)
- "A Comparative Analysis Between Neo-Banking and Traditional Banking" (Published in ISBN: 978-93-91355-00-5)
- "GST: A Boon or a Bane for the Cashless Economy" (Published in Inspira-Journal of Commerce, Economics & Computer Science)
- "Leveraging Ancient Indian Wisdom for Organizational Change" (Published in IJNRD, ISSN: 2456-4184)
- "Digital India and Cashless Economy: Two Sides of the Same Coin" (Presented at AICTE-sponsored National Conference)
- "The Ayurveda Revolution - Patanjali" (Best Research Paper Award at International Multidisciplinary Conference)
- "Growth Prospects Post COVID-19: A Case Study of FMCG Sector" (Presented in 4th National Conference, IPER Institute, ISBN-978-93-89947-22-9)
- "Women Breaking the Glass Ceiling: A Case Study of Leading Women Entrepreneurs and Influencers" (Presented at RNTU Bhopal International Conference)
- "Cashless Transaction - Awareness in Pre and Post Covid-19 Era Among Youngsters" (Awarded Best Research Paper Presentation, Published in IJARCMMS, ISSN-2581-7930)
- "Increased Job Opportunities for Women Looking for Second Chances Post COVID-19" (Presented at International Conference on Innovative Business Practices, Makhanlal Chaturvedi National University)
- "Study of Digitalization for Small Businesses in Bhopal City – Using UPI as a Tool" (Presented at 43rd All India Accounting Conference, IEHE Bhopal)
- "Cashless Transactions and Personal Budgeting: A Case Study on Youth of Bhopal" (Presented at 44th All India Accounting Association Conference, Jiwaji University, Gwalior)
- "Analysis of Utility and Challenges Associated with Blockchain Technology in the Indian Economy" (Published in ANVESAK, ISSN: 0378-4568, UGC Care Group 1 Journal)
She has presented her research at national and international conferences, including the Indian Commerce Association Conference, Indian Accounting Association Conference, and AICTE-sponsored National Conference.
Awards & Achievements
- Best Research Paper Presentation Award (Multiple Conferences)
- Placement Offers from Tata Consultancy Services & Deloitte
- Represented Institution at the Young Leadership Summit
Teaching & Professional Experience
- Assistant Professor (Commerce) – Teaching B.Com and M.Com students, developing innovative course curricula, and evaluating student progress.
- Mentor for UGC NET Aspirants – Provided guidance and subject expertise for students preparing for UGC NET in Commerce and Management.
- Growth Marketing Manager, SurgeSocials – Expertise in digital marketing, SEO strategies, and data-driven decision-making.
Workshops & Conferences Attended
- International Conference on Emerging Trends in Business & Management Post COVID-19
- Artificial Intelligence in Economics and Commerce
- Digital Entrepreneurship – A Vaccine to Coronavirus
- Faculty Development Program on Teaching Pedagogy in Management
- FDP cum Workshop on Research Methodology and Data Analytics
- Training at RCVP Noronha Academy of Administration
