Faculty
Dr. Aisha Banu
Assistant Professor
Alliance School of Business
Dr Aisha Banu teaches wide variety of subjects from the discipline of accounting and finance. She holds PhD in Commerce, from Bangalore University on “Brand Valuation Techniques: A Study on Indian Companies with reference to Manufacturing and Service Sector”.
- An empirical analysis of correlation between student demographics, learning outcomes, and blended learning, Journal: Cahiers Magellanes-NS. Volume & Issue: Volume No-6, Issue No- 1, July 2024, ISSN: 1624-1940
- Brand Profit Capitalization Techniques to Information Technology Firms, Journal: Kalyan Bharati Journal, Publication Date: May 2021, ISSN: 0976-0822, Impact Factor: 5.90
- An Application of Marketing Cost Capitalization Method to the Durable Consumer Goods Companies, Journal: The Journal of Oriental Research Madras, Publication Date: Oct 2020, ISSN: 0022-3301
- A Study on Application of Brand Valuation Techniques regarding Software Companies, Journal: International Journal of Exclusive Management Research, Special Issue: May 2019, Online ISSN: 2249-2585, Print ISSN: 2249-8672, Impact Factor: 5.76
- A Study on Application of Brand Valuation Techniques regarding FMCG Companies, Journal: Arabian Journal of Business & Management Review (Oman Chapter) SCOPUS, Publication Date: Feb 2018, ISSN: 2223-5833
- An Analytical Study on BSE Sensex, BSE 100, Nifty 50, Nifty 500 for Strategic Decision Making, Journal: International Journal of Applied Financial Management Perspective, Pezzottait Journal, Publication Date: July-Sept 2017, ISSN: 2279-0896
- Efficient Model Selection for Nifty Index & Impact of Money Supply, Gold & Exchange Rate on S&P Nifty 50, Journal: Institute of Research Advances – International Journal of Management & Social Sciences, Publication Date: May 2017, ISSN: 2455-2267
- An Analysis of Life Insurance Penetration across Prominent Developed and Developing Economies of the World, Journal: International Journal of Advanced Scientific Research & Development, Volume & Issue: Vol3(4), Version 1, Oct-Dec 2016, ISSN: 2394-8906
- A Study on Views of Shareholders on Share Price Behavior around the Buy Back Strategy in Indian Stock Markets, Journal: Indian Journal of Business and Administration Research Review, Volume & Issue: Volume No-1, Issue No-04, July-September 2016, E-ISSN: 2347-856X, ISSN: 2348-0653, Impact Factor: 3.853
