Program
Consortium Program
| Time | Event | Location |
|---|---|---|
| 8:00 – 8:45 a.m. | BREAKFAST | Cafeteria |
| 8:45 – 9:15 a.m. |
WELCOME ADDRESS Chair: Dr. V. Kumar
|
Seminar Hall First Floor, Learning Center |
| 9:15 – 10:15 a.m. |
PLENARY SESSION 1 History and Impact of the Consortium Chair, Dr. Raj Srivastava, Provost, Singapore Management University Speakers
|
Seminar Hall First Floor, Learning Center |
| 10:15 – 10:45 a.m. | REFRESHMENT BREAK | |
| 10:45 – 12:45 p.m. |
PLENARY SESSION 2 Publishing in Scholarly Journals Chair: Dr. A. Parasuraman, University of Miami
|
Seminar Hall First Floor, Learning Center |
| 12:45 – 1:45 p.m. | LUNCH | Cafeteria |
| 1:45 – 3:15 p.m. |
SPEED DATING, All Faculty and Consortium Fellows will participate Led by Dr. Denish Shah, Georgia State University This session involves participation of attendees in an activity designed to facilitate structured one-to-one interaction between delegates. Objective of this session is to provide an opportunity of informally communicating and discussing research ideas to leading world-class faculty by doctoral fellows and researchers. The activity can help researchers to get useful viewpoints of individuals who are accomplished international consortium faculty members from different areas of research. Feedback received can enable researchers to improve the way they communicate about their research. |
Seminar Hall Ground Floor, Learning Center |
|
About the Speed Dating Activity
Objective: The inaugural AIM-AMA Sheth Foundation Doctoral Consortium presents a great opportunity for doctoral fellows to interact with world-class faculty. To facilitate this process in a somewhat structured manner, the speed dating event has been organized. The event will ensure multiple one-to-one interactions between a fellow and faculty. The overarching goal is to enable fellows to get feedback on their dissertation research ideas from accomplished international consortium faculty who will be participating in the event. Instructions (for Faculty): All consortium faculty members are requested to take their seats by 1:40pm in Seminar Hall Ground Floor (Moot Court). A seat will be reserved for each faculty member (as indicated by the name of the respective faculty member on a label placed on the reserved seat). The names will be arranged in an alphabetical order. Instructions (for Fellows): All consortium fellows are requested to assemble in Ground Floor Faculty Lounge by 1:30pm. Thereafter, the fellows will be accompanied by a consortium staff to the event room. The fellows will be initially seated across a specific faculty member. At the end of every five to six minutes, a bell will ring and each fellow has to move to the next available seat across a faculty member. Overall description of the event: At 1:45pm, a bell will sound, indicating the start of the event. Thereafter, the bell will ring periodically every five minutes. During the five-minute interval, each fellow will get an opportunity to have a one-to-one interaction with a faculty member. At the end of the event, every fellow would have had an opportunity to interact with at least ten members of the consortium faculty and vice-versa. Preparation (for Fellows): Consortium fellows should view this event as a rare opportunity to have several one-to-one interactions with world-class faculty. Consequently, every fellow should strive to make the best use of the five-minute meeting with each faculty. Towards this endeavor, fellows may want to prepare by conducting several practice sessions prior to traveling to the consortium. For example, train yourself to communicate the basic essence of your dissertation in few minutes. This may include addressing questions such as: What are you researching about? Why is your dissertation topic important? What are the interesting findings? Why should researchers and/or managers care about your research? In summary, every fellow should strive to engage the faculty through clear articulation of their research so as to receive relevant and valuable feedback. |
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| 3:15 – 3:45 p.m. | REFRESHMENT BREAK | |
| 3:45 – 5:15 p.m |
BRIDGING RESEARCH PERSPECTIVES 1 Discussant panel of these sessions will provide high level of insights into three highly important areas of research (1) Consumer Choice, (2) CRM and (3) Product Development and Innovation Management. They will provide an overview of these areas keeping in mind the research of all participants. Focus of discussion during this session will be on current marketing issues being intrigued in these areas and also draw attention to future research opportunities using the lens of an academic and issues of practitioners. CONSUMER BEHAVIOR Chair: Dr. Kent Monroe, University of Richmond
|
Hall LHW 101, Learning Center |
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CRM Chair: Dr. Srinivas Prakhya, IIM Bangalore
|
Hall LHW 102, Learning Center |
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PRODUCT DEVELOPMENT & INNOVATION MANAGEMENT Chair: Dr. G. Kalyanaram, NMIMS University
|
Hall LHW 103, Learning Center |
|
| 5:15 – 6:45 p.m. |
PLENARY SESSION Meet The Editors, Dr. Ajay Kohli, Georgia Institute of Technology This session provides an opportunity to pick on the editorial minds behind leading scholarly marketing journals such as Journal of Marketing, Journal of Marketing Research, European Journal of Marketing, Journal of Retailing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research and International Journal of Research in Marketing. Panel will provide insights and advice regarding approach, opportunities and impact. Panel:
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Seminar Hall First Floor, Learning Center |
| 6:45 – 7:00 p.m. | REFRESHMENT BREAK | |
| 7:00 – 9:30 p.m. | DINNER & SOCIAL ACTIVITY | Playground / Cafeteria |
| Time | Event | Location |
|---|---|---|
| 8:00 – 8:45 a.m. | BREAKFAST | Cafeteria |
| 8:45 – 9:15 a.m. |
OPENING REMARKS
|
Seminar Hall First Floor, Learning Center |
| 9:15 – 10:45 a.m. |
PLENARY SESSION 4 Linking Academic Research to Business Practice Chair: Dr. Rajan Saxena, NMIMS University
|
Seminar Hall First Floor, Learning Center |
| 10:45 – 11:15 a.m. | REFRESHMENT BREAK | |
| 11:15 – 12:45 p.m. |
BRIDGING RESEARCH PERSPECTIVES 2 Panel of discussants during these sessions will reflect on key areas of business research (1) Channel Management and Sales Force, (2) E-Commerce and Digital Marketing and (3) Retailing. They will provide an overview of the current research being conducted by researchers in these areas and an outline of extending those areas of research. CHANNELS MANAGEMENT & SALES FORCE Chair: Dr. Michael Kleinaltenkamp, Freie Universitat
|
Hall LHW 101, Learning Center |
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E-COMMERCE & DIGITAL MARKETING Chair: Dr. Gopal Iyer, Florida Atlantic University
|
Hall LHW 102, Learning Center |
|
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RETAILING Chair: Dr. Piyush Sinha, IIM - Ahmedabad
|
Hall LHW 103, Learning Center |
|
| 12:45 – 1:45 p.m. | LUNCH | Cafeteria |
| 1:45 – 3:15 p.m. |
BRIDGING RESEARCH PERSPECTIVES 3 The focus of these sessions will be on important and critical facets of marketing (1) Branding and Brand Equity, (2) Managerial Marketing, (3) Marketing Strategy and Financial Performance. Panel will outline recent research on these factors as determinants of success based on a sustainable competitive advantage. They will provide an overview of the current research being conducted in these areas and recommend approaches for extending these areas of research by synthesizing them with other domains of business. BRANDING & BRAND EQUITY Chair: Dr. Janakiraman Moorthy, IIM - Calcutta
|
Hall LHW 101, Learning Center |
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MANAGERIAL MARKETING Chair: Dr. V. Venkata Ramana, Hyderabad University
|
Hall LHW 102, Learning Center |
|
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MARKETING STRATEGY & FINANCIAL PERFORMANCE Chair: Dr. Satyabhushan Dash, IIM - Lucknow
|
Hall LHW 103, Learning Center |
|
| 3:45 – 5:15 p.m. |
BRIDGING RESEARCH PERSPECTIVES 4 Discussants during this session will use the lens of international marketing to discuss (1) International and cross-cultural research (2) Consumer Affect, Attitudes and Persuasion and (3) Services with an aim to sketch the untapped areas of concern that should be considered by marketing researchers. INTERNATIONAL & CROSS-CULTURAL RESEARCH Chair: Dr. Steven Burgess, Nelson Mandela Metropolitan University
|
Hall LHW 101, Learning Center |
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CONSUMER AFFECT, ATTITUDES & PERSUASION Chair: Dr. Sharad Sarin, Xavier’s Labor Relation Institute
|
Hall LHW 102, Learning Center |
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SERVICES Chair: Dr. Rammohan Pisharodi, Oakland University
|
Hall LHW 103, Learning Center |
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| 6:00 – 9:30 p.m. | GALA DINNER & OUTSIDE EVENT | Seminar Hall First Floor, Learning Center |
| Time | Event | Location |
|---|---|---|
| 8:00 – 9:00 a.m. | BREAKFAST | Cafeteria |
| 9:00 – 10:30 a.m. |
PLENARY SESSION The Changing Role of Research in Marketing Chair: Dr. Jerry Wind, The Wharton School, University of Pennsylvania
|
Seminar Hall First Floor, Learning Center |
| 10:30 – 11:00 a.m. | REFRESHMENT BREAK | |
| 11:00 – 12:15 p.m. |
PLENARY SESSION Building Teaching Effectiveness The panel of this plenary session includes academics who have been awarded for being able to successfully make difference to the futures of lives and careers of their students. Panel will provide insights into the approaches and methods adopted by them to engage students in a class wherein marketing academics discuss philosophies and psychology like subjects that are assumed to be non-activity based subjects. Chair: Dr. Steven Burgess, Nelson Mandela Metropolitan University
|
Seminar Hall First Floor, Learning Center |
| 12:15 – 12:30 p.m. |
CONSORTIUM CONCLUDES - CLOSING REMARKS Chair: Dr. V. Kumar, Georgia State University
|
Seminar Hall First Floor, Learning Center |
| 12:30 – 1:30 p.m. | LUNCH | Cafeteria |
| 2:00 – 3:00 p.m. | BUS TO AIM CONFERENCE HOTEL/ LEMON TREE HOTEL |
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